Статьи журнала - Сервис в России и за рубежом

Все статьи: 1774

Active leisure park as a form of family weekend vacation

Active leisure park as a form of family weekend vacation

Khamadeeva Zulfiya A., Borneman Elena P.

Статья научная

The article is devoted to such a form of spending free time in the family as tourism. The article provides justification, correctness and projects the results of such a pastime. The organization of family leisure by means of recreational technologies is a purposefully organized process that involves the implementation of activities in free time in accordance with the needs of each family member. The article discusses in detail one of the ways to spend free time together. Forms of family leisure activities are hiking, excursions, competitions, sports, and entertainment events. Sport, physical culture, and tourism are the most important means of influencing the family are:. Using a variety of games, communication trainings, entertainment events and other mass forms of recreation allows you to develop a certain type of life activity that contributes the effective realization of human functions, such us: recreation, recuperation, choice of values and priorities, strengthening spiritual and physical health, the result of which is the restoration of physical and mental balance of a person. Tourism and hiking are one of the forms of active recreation, the effective use of free time for health promotion. They contribute the development of perseverance, endurance, prevention of cardiovascular and respiratory diseases. Going in for sports is also a necessary attribute in the organization of family leisure. Organization of family activities includes: the development of a comprehensive program of family entertainment by means of recreative technologies; the use of a variety of recreative technologies in the organization of family leisure; joint developing activity of children and adults; availability of a competent specialist in the organization of family leisure by means of recreational technologies, the result of which is the restoration of the physical and mental balance of the person.

Бесплатно

An integral-geographic model for tourism potential assessment

An integral-geographic model for tourism potential assessment

Safarian Azat A.

Статья научная

Potential estimation is one of the most fundamental areas of all tourism studies, and it is critical for emerging markets especially when it comes to the planning and organizing of tourism development and functioning destination management organizations. There exist many potential estimation methods, and no single one is superior to the other. For our research however, we choose the assessment model based on the experiences of other researchers adopting the same, and the suitability and uniqueness of our geographical region of study, which is Armenia. Tourism potential assessment will help Armenian tourism organizations avoid general tourism misleads. This research focuses on one of Armenia’s ten regions, the results will be used to model similar expected results for the other nine regions. The chosen model will scrutinize the chosen region for all tourism potential. The author evaluates 572 main tourist attractions in the Syunik region of south Armenia. by the tourism attractiveness, the geographical locations and inherent value. The results of these assessments made it possible to draw conclusions about reasons for spatial inequalities among tourism attractions and possibilities of tourism potential to affect them. The author gives recommendation to create center for tourism based on ecological reasons and the nature of the region’s mountain valleys.

Бесплатно

An outlook at the Russian education in the field of tourism through the prism of the sustainable tourism paradigm

An outlook at the Russian education in the field of tourism through the prism of the sustainable tourism paradigm

Ilkevich Sergey Viktorovich, Stroemberg Per Goete Jonathan, Sakharchuk Elena Sergeevna

Статья научная

A complete and comprehensive inclusion of sustainable tourism paradigm in Russian tourism studies and thematic plans of respective subjects are right now of particular importance. At the moment, we can say that there is very superficial and simplistic understanding of the concept of sustainable development in tourism in Russia when there are just proclamations about the need to integrate environmental considerations, social restrictions, as well as interests of the local economy into tourism development agendas, but at the same time, Russian researchers and teachers do not have enough understanding of all the possible and detailed refractions and particular branches of this topicality. Admittedly, this is a general problem, but it is felt particularly acutely in Russia. Quite often both in Russia and abroad the sustainability paradigm becomes just an element of rhetoric without any substance. At the same time certain skepticism is positive, and needed towards the notion as it is highly complex and contradictory, with a need to balance different aspects of sustainability rather than fulfill an ideal. September 22, 2016 in RSUTS there was held a scientific-practical seminar "Sustainable and rural tourism in Russia", which was designed to target the above mentioned problems. Leading international and Russian experts in the field of sustainable tourism development showcased the best examples of their own research, and the seminar as a result provided a relative breadth and diversity of issues in the field of sustainable and rural tourism. Partici- pants presented and illustrated case study situations, as well as used other classic research methods to discuss such topics like: 1) the interaction of the center and periphery as a factor of long-term sustainability in tourism; 2) service orientation as a factor of the long-term competitiveness of the destination; 3) the problem of finding an optimal balance between the gen- eral state regulations and ethnic autonomy; 4) consideration of the interests of local residents and their awareness regarding positive external effects of tourism experiences; 5) the liminality factor in tourist expiriences; 6) avoid- ance of excessive standardization and universalization of tourist products as a factor of the competitiveness of peripheral destinations; 7) the concept of touristscapes and taskscapes; 8) optimal route networks and anchor points for sustainable forms of tourism in the Arctic; 9) the importance of caravan- ning for depressed Russian rural settlements; 10) features of business pro- cesses of small businesses in rural tourism; 11) innovative entrepreneurship as a factor in increasing the sustainability and competitiveness of the tour- ism industry in crisis conditions. These and other aspects of sustainable tourism development were the sub- ject of detailed discussions at the scientific-practical seminar, which, hope- fully, lead to a better understanding of the sustainability paradigm in the current realities of the Russian tourism industry. This publication represents some key views, concept and also passages of academic debates that took place during the seminar, by representatives of five countries: Russia, Nor- way, Australia, Sweden and Iceland. The purpose of this publication was to systematize the academic content of the presentations, scientific reports, and speeches as well as to provide some explanations on how they can con- tribute to strengthening the concept of sustainable tourism as a full-fledged and productive paradigm for tourism research and conceptual educational approaches.

Бесплатно

Apple, Samsung и Android Pay: особенности бесконтактных мобильных платёжных систем и перспективы их внедрения в России

Apple, Samsung и Android Pay: особенности бесконтактных мобильных платёжных систем и перспективы их внедрения в России

Силаева Анна Александровна, Игнатенков Георгий Константинович

Статья научная

За последние годы стабильно сохраняется ряд тенденций: рост про- даж через мобильные телефоны, увеличение доли безналичных пла- тежей, выход на рынок электронных платежей компаний, которые никогда ранее не предоставляли финансовые услуги, и упрощение та- рифных сеток. Важный тренд - это появление мобильных платёжных систем, таких как Apple Pay, Android Pay, Samsung Pay. К сожалению, вокруг подобных сервисов кочует множество мифов, равно как и непонимания, как они работают, для чего нужны, что но- вого они приносят на рынок, и приносят ли, как обеспечивается без- опасность и конфиденциальность. Актуальность темы исследования определяется активным развитием технологии бесконтактных пла- тежей в России, являющих собою пример симбиоза работы банка, платёжной системы и телефона. Бесконтактная оплата с помощью мобильного телефона станет шагом на пути к отказу от наличных средств. В статье раскрывается суть данных платёжных систем, особенности их использования, выявлены конкурентные преимуще- ства бесконтактных мобильных платёжных систем. Также рассмот- рена реализация этих платёжных систем в российских реалиях, отме- чены проблемы, с которыми они могут столкнуться в процессе внед- рения и использования. В работе использованы методы стратегиче- ского анализа, контент-анализа, анализа документов и наблюдений. Выделенные в процессе исследования особенности внедрения и раз- вития бесконтактных мобильных платёжных систем можно рас- сматривать как задел для проведения дальнейших исследований в этой области.

Бесплатно

Budget balance and managing budget expenditure in modern conditions

Budget balance and managing budget expenditure in modern conditions

Oborin Matvey S., Gvarliani Tatiana E., Sarian Aykop A.

Статья научная

The article considers relevant issues related to improving the level of budget balance and control costs for state budgets in modern conditions. In 2016-2017, the problems in this area has worsened considerably at all levels of the budgetary system of the Russian Federation. The article presents the analysis of a complex of measures on increasing the effectiveness of budget spending in 2014-2016. Measures were aimed at institutional development of the budget system and its methodological support. In this period there was a transition to the preparation and execution of budgets on the basis of state (municipal) programs. New mechanisms for funding infrastructure development of the budget system are created, the unification and systematization of the state (municipal) services, as well as the listing of the underlying (branch) of state and municipal services and works, creation of new funding mechanisms for infrastructure development are implemented. The article is focused on problematic issues to achieve budget balance under economic and financial sanctions. The research is based on the results of a comprehensive analysis of scientific papers and analytical information on the problems of achieving budget balance and improving the efficiency of the organization and methods of budget expenditures management in modern conditions. The authors have accomplished an economic and statistical analysis of data characterizing the state budget of the Russian Federation. The article notes that the implementation of complex of measures on increasing efficiency of budget expenditures in 2016 is currently faced with additional difficulties associated with long-term imbalance of the budget system of the Russian Federation, the absence of sustained economic growth, the tightening economic and financial sanctions, increasing financial risks associated with the volatility of the ruble and the deterioration of foreign trade conditions. The authors determine the features of forming the budget in 2017 and in the period for 2018-2019. They relate to the dynamics of income, expenditure and budget deficit, financing of priority projects. The article proposes measures to achieve more balanced budgets and the efficiency of budget expenditures on the basis of an integrated approach.

Бесплатно

Coбытийный кeйтeринг нa рынкe кoнфeрeнциoнных уcлуг: oбзoр прeмиaльнoгo ceгмeнтa мocкoвcкoгo рынкa

Coбытийный кeйтeринг нa рынкe кoнфeрeнциoнных уcлуг: oбзoр прeмиaльнoгo ceгмeнтa мocкoвcкoгo рынкa

Пeвзнeр Кирилл Алексеевич

Статья научная

Статья пocвящeнa oргaнизaции прoцecca питaния нa дeлoвых мeрoприятиях, в чacтнocти, трeбoвaниям, прeдъявляeмым к рecтoрaнaм выeзднoгo oбcлуживaния, взaимoдeйcтвию мeжду прeдcтaвитeлями кoнфeрeнциoннoгo и кeйтeрингoвoгo бизнeca. В cтaтьe дaeтcя oпиcaниe кeйтeрингa как уcлуги, рассматривается вопрос о влиняии oргaнизaции дaннoгo прoцecca нa кaчecтвo oкaзaния кoнфeрeнциoннoй уcлуги в цeлoм. В cтaтьe привeдeны мнeния экcпeртoв и рeзультaты oбрaбoтки интeрьвью c coтрудникaми кeйтeрингoвых кoмпaний кoтoрыe пoзвoляют cдeлaть вывoд o тeкущeм cocтoянии рынкa и пeрcпeктивaх рaзвития дaннoй oтрacли в рaмкaх нoвoй экoнoмичecкoй рeaльнocти.

Бесплатно

Crowdsourcing integration in the tourism industry

Crowdsourcing integration in the tourism industry

Anna V. Rogova

Статья научная

The article discusses the crowdsourcing integration in the tourism industry. The author considers advantages and disadvantages of using crowdsourcing techniques in tourism. The results of a study on the using crowdsourcing in the hospitality industry are presented, as well as possibilities and main barriers of crowdsourcing for the tourism industry development. The author makes conclusion about main directions of using crowdsourcing in tourism. The implemen-tation of various crowdsourcing projects in the tourism sector has importance for attracting residents to the region.

Бесплатно

Current situation and greening issues in Russian tourist accommodation sector

Current situation and greening issues in Russian tourist accommodation sector

Svetlana I. Mishulina

Статья научная

Amid significant environmental abuses, the growth of systemic challenges to environmental safety, social needs ecological transformation, and growth of aggregate green demand, increasing pressure from national and international regulations, hotel business ecologization or greening is no longer a tendency but transforms into a crucial condition for survival and success-ful functioning in a highly competitive market. The article provides analysis for the Russian tourist accommodation sector development processes, as well as the place and role of the ecological component within these processes. The correlation of applied local and international accommo-dation classification and certification systems to dynamic changes of tourists, destinations and the local community ecological values and needs, their influence on environmental safety of tour-ist product manufacture and consumption are under research. It is concluded that there are no objective conditions for the green transformation of the domestic tourist industry and accommo-dation sector as its part. The necessity to include the goals of greening into business and tourist destination development strategies is justified. The problems, factors, and conditions of green principles entrenchment in accommodation establishments everyday activities are defined. The article aims at researching the domestic tourist industry accommodation sector development dynamics, the specification of the green accommodation sector characteristics, their transfor-mation trends, factors, and conditions ensuring ecological requirements priorities in current and planned activities of the tourist industry accommodation sectors. The research perspectivity is determined by the necessity to extend the subject and particularities of ecological processes for a tourist product creation and consumption to develop sustainable management mechanisms for the domestic tourist industry innovative ecological modernization processes, raising its com-petitiveness and ensuring sustainable development of recreational and tourist regions, resorts and tourist centers.

Бесплатно

Development problems of resort complex in transformation of the Russian economy

Development problems of resort complex in transformation of the Russian economy

Кarpova Galina А., Dolmatenia Yuliya V., Тkachev Vadim A.

Статья научная

At the modern development level of the socioeconomic system in Russia in the conditions of a stable transition to the principles and provisions of the digital economy and a new technological order, more attention is paid to the structural solution of the problems of conducting economic activity in all sectors of the national economy. Structuring the problems of the resort complex is an important stage of a strategy for the development of this sphere in our country. The authors designate the maim stages of this prosses, namely the collection of information on the current state of the object under study in resort complex, the description and analysis of the results of the study, the generalization and systematization of the results of the study, and the development of methodological recommendations for resolving the identified problems. The infrastructure problems, legal problems, social problems, economic problems complex should be recognized as most characteristic structural problems in the activity of the recreation. Economic problems, mainly, are only a natural consequence of the above three enlarged blocks of problems. We can say that their solution will reduce the impact of economic problems on the development of the resort complex. As the main problems of the regional development of the resort complex, the authors highlight difficulties with the uniform provision of access to treatment for specific types of diseases, the issue of transport accessibility, different levels of population density and the process of accelerated urbanization in the Russian regions. The obtained results of the presented analytical research can be used both for the formation of regional programs for the resort complex development and for the purpose of increasing the competitiveness of the market in specific municipal areas, taking into account the management policy of the resort complex on the basis of the principles of sustainable development.

Бесплатно

E-mail сообщение как инструмент маркетинга предприятий сферы услуг

E-mail сообщение как инструмент маркетинга предприятий сферы услуг

Стрючкова Анастасия Геннадьевна

Статья научная

Туристские компании - яркий пример предприятий сферы услуг, в деятельности которых сегодня наблюдается необходимость работы «на опережение», используя все имеющиеся возможности донесения до клиента уникальности своего продукта и услуг. Интернет становится наиболее перспективной площадкой для проведения маркетинговой кампании туристских предприятий. Статья посвящена выявлению новых методов проведения рекламной кампании на предприятиях сферы услуг - e-mail рассылки. Автор анализирует эффективность Интернет-обращений, приводит современные и действующие способы написания e-mail сообщений, показывает механизмы предотвращения спама.

Бесплатно

Environmental culture of the city and recreational tourism: rehabilitation, educational and environmental practices

Environmental culture of the city and recreational tourism: rehabilitation, educational and environmental practices

Arpentieva Mariam R., Stepanova Olga P., Tokar Oksana V., Shpakovskaya Elena Yu., Duvalina Olga N., Kuznetsova Natalya V.

Статья научная

The ecological culture of the city and town is a systemic indicator of the relationship between man and nature on the territory of an urban settlement. It reflects the level (intensity) and direction of environmental activities of city residents and specialists working in various areas of urban economy and business, for the preservation and development of urban flora and fauna. An important part of the ecological culture of the city is associated with urban studies, caring for trees and plantations in the city and around it. Such care is carried out both directly, in the course of activities related to the protection and development of forest plantations, and in the context of related practices, including recreational and tourist. One of the most popular and relevant measures of modern life is the saturation of space and time of a person's life, a citizen with contacts with flora and fauna, including with the help of urban forest plantations. As for the residents of the city and the suburbs, then in their life it is, most often, mainly about micro-tourism or weekend tourism. For tourists - city visitors - getting to know the city's planted forests can be an important part of their journey. The aim of the study is to analyze the problems of the ecological culture of the city in the context of the tasks of recreational tourism and related health, educational and environmental practices. The purpose of the study is carried out on the example of understanding the problems, opportunities and areas of activity in relation to the leading aspect of urban ecological culture - urban forest plantations. The research method is a theoretical analysis of the problems of the formation and development of the ecological culture of the city, the concerns of citizens and specialists about the flora and fauna of the city, its forest plantations, in the context of the tasks of recreational tourism and related health, educational and environmental practices. As the study showed, on the basis of urban forest plantations, educational, recreational and environmental activities of different groups of citizens and tourists from other regions can be and are being implemented. Urban forestry is a complex discipline about the development and functioning of forest areas located in close proximity or included in urban settlements, and is also an important part of modern recreational geography. Hikes in the forest, which are and are not part of purposeful and systemic recreational, including tourist activities, are the most important means of maintaining the psychological, physical and other components of the health of citizens in the process of implementing recreational and health-improving and educational and environmental practices. This creates an opportunity for a person and society to survive and develop even in conditions of intense, uncontrolled technological changes.

Бесплатно

Esoteric tourism as a niche type of tourism: opportunities and ways of human self-improvement

Esoteric tourism as a niche type of tourism: opportunities and ways of human self-improvement

Mariam R. Arpentieva, Petr V. Menshikov, Natalya V. Kuznetsova, Irina V. Gorelova

Статья научная

Modern tourism is actively expanding the scope of its activities, including through the ever-increasing diversification and specialization of tourist trips and other products. Niche tour-ism is beginning to become an increasingly important sphere of tourism, annually giving a huge increase even in those areas that were traditionally considered massive. But there are also areas that have never been and can never be massive. These include esoteric tourism. Of course, there is an old tradition of pilgrimages and religious tourism, however, the concept of "esoteric" implies secret, sacred knowledge and skills that are passed on to some, a select few or, in the case of tourists, seeking them. The condition for obtaining this knowledge and skills is self-improvement and self-realization. As a result, esoteric tourism acts as a classic niche type of tourism. Its pur-pose as a type of tourism of special interests is self-improvement and self-realization as a motive of tourist activity. The purpose of the work is to study the state and prospects for the develop-ment of esoteric tourism as a special type of niche tourism, study the specifics of esoteric tourism as a type of niche tourism and identify the prospects for its development in Russia and the world. This type of tourism is intended for tourists with a special type of needs: in the context of A. Maslow's hierarchical model of needs, tourists who demand routes and other tourist offers of this type belong to a group of people who require a special quality of impressions about the world, and, most importantly, about themselves... The tourist travel of such tourists is the inte-gration of health-recreational (healing), cultural and educational (philosophical and esoteric) and extreme mystical (spiritual, magical, shamanistic, etc.) travel. Self-improvement and self-realization as a motive of tourist activity represent the highest level of motivation for tourist activity and, therefore, one way or another, should be understood as elite tourism, along with extreme tourism. This type of tourism has great development prospects precisely as a niche type of tourism, since it involves a person's work with oneself: the organization of such work requires significant efforts on his part and on the part of the organizers of a tourist trip, therefore, not only highly qualified specialists and special tourist destinations are needed, but also flexible, mul-ticomponent routes, allowing to implement special customer requests so that this type of busi-ness remains not only in demand, but also competitive, along with its immanent elitism and other specifics.

Бесплатно

Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Pavlenko Irina G., Barashok Irina V., Rudenko Lyudmila L.

Статья научная

Efficient international and intercultural communication to a great extent relies on the ability to welcome representatives of one nation on the territory of another nation with due kindness and respect to their culture which can be simply described as hospitality. Ethnocultural needs are directly linked to the visitors’ expectations and make a tremendous impact on the impression they have from the service as well as on molding an image of the visited country or a specific tourist destination. For instance, developing a special hospitality product corresponding to the ethnocultural needs of the visitors from Japan may help increase the tourist flow from this country and raise it to the level of tourist flows from China and Korea. The article focuses on the study of international visitors’ ethnocultural needs in the hospitality industry and sets the following objectives: studying the ethnocultural needs of the Japanese while analyzing their traditions and communicative behavior; studying and analyzing the basic notions of hospitality; defining the impact factors of ethnocultural peculiarities on the perception of hospitality; developing offers on the improvement of the hospitality product for foreigners; elaborating recommendations on communicative behavior when providing service for international tourists in the hospitality industry.

Бесплатно

INCOGNITA ROSSICA: Тверская область

INCOGNITA ROSSICA: Тверская область

Грибков-Майский В.М.

Другой

Редакция журнала «Сервис в России и за рубежом» с текущего номера инициирует специальную рубрику журнала под названием «Incognita Rossica». В ней будут публиковаться подборки информа-ционных материалов о туристских ресурсах, достопримечательно-стях, актуальных событиях и особенностях развития услуг госте-приимства в отдельных регионах – субъектах Российской Федерации (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, ту-ристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные мате-риалы для новой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! Сегодня новую рубрику мы посвящаем Тверской области – ре-гиону, расположенному на севере Центрального федерального окру-га Российской Федерации. Площадь региона составляет 84,2 тыс. км2, что больше таких стран, как Австрия, Чехия, Ирландия, Швей-цария, Нидерланды, Бельгия, Грузия, стран Прибалтики и др. Твер-ская область – очень интересный для туристов регион. Об этом – нижеследующие материалы, которые любезно подготовил для нашего журнала Виктор Михайлович Грибков-Майский – член Союза журналистов России, Главный специалист – эксперт Министерства туризма Тверской области.

Бесплатно

IT-решения в продвижении регионального турпродукта

IT-решения в продвижении регионального турпродукта

Ханбабаева Зюльмира Музакировна, Даитов Виктор Викторович

Статья научная

Авторами рассматриваются исторические этапы и тенденции развития информационных технологий в туризме и гостиничном секторе. Представлена классификация систем бронирования средств размещения, функционирующих в Российской Федерации. Приводится опыт разработки и внедрения информационных решений в регионе. Сформулированы предложения по повышению эффективности продвижения регионального турпродукта

Бесплатно

Incognita Rossica: Калужская Область

Incognita Rossica: Калужская Область

Афанасьев Олег Евгеньевич

Статья

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах - субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica - буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica!

Бесплатно

Incognita rossica: Ярославская область

Incognita rossica: Ярославская область

Статья обзорная

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах – субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! В текущем выпуске эту рубрику мы посвящаем Ярославской области, которая в 2018 году провела свой ребрендинг и представила новый туристский лого-бренд «Ярославия – среднерусская Гардарика». В основу идеи нового бренда легла территориальная структура региона. Термин «Гардарика» хорошо узнаваем за рубежом. Именно так называли Древнюю Русь ее европейские соседи. Он заключает в себе определенный культурный код, который формирует у туристов четкие ожидания от территории. Ярославия – это «страна городов», уникальный конгломерат 12 старинных городов: Гаврилов-Ям, Данилов, Любим, Мышкин, Переславль-Залесский, Пошехонье, Ростов Великий, Рыбинск, Тутаев, Углич, Ярославль и затопленная Молога. Визуальное воплощение бренда – логотип в виде улыбающегося солнца с 12 лучами. Этот образ основан на внутренних ресурсах региона – ремесленных традициях, природных ландшафтах, духовной и городской архитектуре. Ярославская область расположена на северо-востоке Центрального федерального округа Российской Федерации. Площадь региона составляет 36,17 тыс. км2, что больше таких стран, как Кипр, Словения, Сингапур, Мальта, Израиль, Македония, Албания, Черногория, Армения, Бельгия и др. В Ярославскую область едут полюбоваться роскошными храмами Древней Руси, послушать звон старинных колоколов Ростова, купить украшение, выполненное в древней ювелирной технике финифть, и сфотографироваться с тысячей рублей на фоне памятника Ярославу Мудрому, изображенного на этой купюре. Об этом – нижеследующие материалы.

Бесплатно

Issues of state regulation of social tourism: international and Russian experience

Issues of state regulation of social tourism: international and Russian experience

Lyudmila I. Donskova, Aleksandr H. Redkin

Статья научная

The analysis of the issues of tourism state regulation as a socio-economic system, the part of which is social tourism, comprises the approaches of foreign and Russian authors, the identification of opportunities and limitations, as well as the specific features of the author's observation. An integrated approach to the regulation of tourism and tourism policy defines the mutual interaction of various policy areas on tourism, communications and relations, as well as the socio-economic efficiency assessment emphasizing the importance of social characteristics and indicators, which will provide a synergistic effect and sustainability of tourism. The key po-litical issue in tourism management is how to respond to current global economic and social challenges while staying competitive in the context of sustainable development. The government is required to maintain a balance in public administration and market relations, and, if necessary, adjust its activities to ensure the development of tourism and its reliability. At the same time, the focus should be on social efficiency and environmental sustainability, which transfers the vector of research to territories and regional formations. As a result, it is important to take into account real world trends and Russian conditions, combining market and government regulation and public-private partnership and public regulation while forming a tourism regulation model, including social tourism.

Бесплатно

Marketing risks in the formation of tourist clusters

Marketing risks in the formation of tourist clusters

Polina V. Metelkina

Статья научная

This article is devoted to the analysis of the importance of marketing risks associated with a tourist cluster. The importance of considering social influences, planning efficiency when creating a tourism cluster project and its components is determined. The article highlights the problem of insufficient competent distribution of responsibility of state bodies and small busi-nesses in the issues of marketing lists. The article analyzes the state of the situation of risk ac-counting and distribution in the Russian Federation in the interaction of the public and private sectors. A brief overview of the possible prerequisites for the occurrence of risks in the implemen-tation of projects is given. In addition, a list of negative consequences of the studied risks is provided and several measures to reduce them are proposed. The final part of the paper briefly describes the current state of implementation of cluster initiatives in the Russian Federation. When writing the work, domestic research and foreign publications were used.

Бесплатно

Журнал