Статьи журнала - Сервис в России и за рубежом

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Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Pavlenko Irina G., Barashok Irina V., Rudenko Lyudmila L.

Статья научная

Efficient international and intercultural communication to a great extent relies on the ability to welcome representatives of one nation on the territory of another nation with due kindness and respect to their culture which can be simply described as hospitality. Ethnocultural needs are directly linked to the visitors’ expectations and make a tremendous impact on the impression they have from the service as well as on molding an image of the visited country or a specific tourist destination. For instance, developing a special hospitality product corresponding to the ethnocultural needs of the visitors from Japan may help increase the tourist flow from this country and raise it to the level of tourist flows from China and Korea. The article focuses on the study of international visitors’ ethnocultural needs in the hospitality industry and sets the following objectives: studying the ethnocultural needs of the Japanese while analyzing their traditions and communicative behavior; studying and analyzing the basic notions of hospitality; defining the impact factors of ethnocultural peculiarities on the perception of hospitality; developing offers on the improvement of the hospitality product for foreigners; elaborating recommendations on communicative behavior when providing service for international tourists in the hospitality industry.

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Green certification issues in the accommodation sector

Green certification issues in the accommodation sector

Mishulina Svetlana I.

Статья научная

The article covers the possibility of accommodation establishments green certification as a tool for greening the tourist industry. The analysis is provided for available statistics of certified hotels in Russia and abroad and the conclusion is made on the low level of accommodation sector green certification. The major barriers hindering the widespread of green certification practice in the Russian accommodation sector were researched. It is concluded that the feasibility of green certification as a tool for tourism greening on the one hand is determined by the level of environmental culture and development of the knowledge-based system on the certification goals and procedures among consumers and by the position of certification in the company's external communications system. On the other hand, by the availability of this greening tool for the majority of tourist market participants. The need for more thorough research on the content and factors determining environmentally responsible behavior of Russian tourists is substantiated.

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INCOGNITA ROSSICA: Тверская область

INCOGNITA ROSSICA: Тверская область

Грибков-Майский В.М.

Другой

Редакция журнала «Сервис в России и за рубежом» с текущего номера инициирует специальную рубрику журнала под названием «Incognita Rossica». В ней будут публиковаться подборки информа-ционных материалов о туристских ресурсах, достопримечательно-стях, актуальных событиях и особенностях развития услуг госте-приимства в отдельных регионах – субъектах Российской Федерации (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, ту-ристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные мате-риалы для новой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! Сегодня новую рубрику мы посвящаем Тверской области – ре-гиону, расположенному на севере Центрального федерального окру-га Российской Федерации. Площадь региона составляет 84,2 тыс. км2, что больше таких стран, как Австрия, Чехия, Ирландия, Швей-цария, Нидерланды, Бельгия, Грузия, стран Прибалтики и др. Твер-ская область – очень интересный для туристов регион. Об этом – нижеследующие материалы, которые любезно подготовил для нашего журнала Виктор Михайлович Грибков-Майский – член Союза журналистов России, Главный специалист – эксперт Министерства туризма Тверской области.

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IT-решения в продвижении регионального турпродукта

IT-решения в продвижении регионального турпродукта

Ханбабаева Зюльмира Музакировна, Даитов Виктор Викторович

Статья научная

Авторами рассматриваются исторические этапы и тенденции развития информационных технологий в туризме и гостиничном секторе. Представлена классификация систем бронирования средств размещения, функционирующих в Российской Федерации. Приводится опыт разработки и внедрения информационных решений в регионе. Сформулированы предложения по повышению эффективности продвижения регионального турпродукта

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Incognita Rossica: Калужская Область

Incognita Rossica: Калужская Область

Афанасьев Олег Евгеньевич

Статья

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах - субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica - буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica!

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Incognita rossica: Ярославская область

Incognita rossica: Ярославская область

Статья обзорная

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах – субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! В текущем выпуске эту рубрику мы посвящаем Ярославской области, которая в 2018 году провела свой ребрендинг и представила новый туристский лого-бренд «Ярославия – среднерусская Гардарика». В основу идеи нового бренда легла территориальная структура региона. Термин «Гардарика» хорошо узнаваем за рубежом. Именно так называли Древнюю Русь ее европейские соседи. Он заключает в себе определенный культурный код, который формирует у туристов четкие ожидания от территории. Ярославия – это «страна городов», уникальный конгломерат 12 старинных городов: Гаврилов-Ям, Данилов, Любим, Мышкин, Переславль-Залесский, Пошехонье, Ростов Великий, Рыбинск, Тутаев, Углич, Ярославль и затопленная Молога. Визуальное воплощение бренда – логотип в виде улыбающегося солнца с 12 лучами. Этот образ основан на внутренних ресурсах региона – ремесленных традициях, природных ландшафтах, духовной и городской архитектуре. Ярославская область расположена на северо-востоке Центрального федерального округа Российской Федерации. Площадь региона составляет 36,17 тыс. км2, что больше таких стран, как Кипр, Словения, Сингапур, Мальта, Израиль, Македония, Албания, Черногория, Армения, Бельгия и др. В Ярославскую область едут полюбоваться роскошными храмами Древней Руси, послушать звон старинных колоколов Ростова, купить украшение, выполненное в древней ювелирной технике финифть, и сфотографироваться с тысячей рублей на фоне памятника Ярославу Мудрому, изображенного на этой купюре. Об этом – нижеследующие материалы.

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Information and scientific data, stumbles of tourism management and development (the case on tourist region of the state of Piau'i in Brazil)

Information and scientific data, stumbles of tourism management and development (the case on tourist region of the state of Piau'i in Brazil)

Borges Vicente De Paula Censi, Vieira Vinicius Boneli, Perinotto Andr Riani Costa

Статья научная

Information and scientific data are part of the tourism management and development process. However, the management of a tourist destination depends on integrated tourism policies. This study explains the existing dichotomies in planning and managing tourist destinations, specifically in raising information and data for the generation of local, regional, and national tourism knowledge. The research was carried out based on a documental analysis of data published by the Brazilian government and the "COVID-19 Business Survey of Impacts on the Tourism Industry in Brazil" report conducted by the Brazilian Network of Tourism Observatories (RBOT) and the Piauí Tourism Observatory (OTPi). As a result, the study presents eight findings identified in government research in Brazil, and the tourist territory Polo Costa do Delta. The findings corresponded to the analysis categories "Lack of Specificity," "Transparency," "Update," "Lack of skilled labor," "Poor coordination," "Lack of Planning," and "Centralized decision-making," elucidated at the national and regional level, dedicated to the tourist region of the State of Piauí. The dichotomies existing in the process of planning and managing tourist destinations in Brazil about getting reliable information and data reinforce the importance of decentralized actions, of the national scope of RBOT, as well as the valorization of regional observatories that contribute to the cooperation, integration, and formation of a smart tourist destination.

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Issues of state regulation of social tourism: international and Russian experience

Issues of state regulation of social tourism: international and Russian experience

Lyudmila I. Donskova, Aleksandr H. Redkin

Статья научная

The analysis of the issues of tourism state regulation as a socio-economic system, the part of which is social tourism, comprises the approaches of foreign and Russian authors, the identification of opportunities and limitations, as well as the specific features of the author's observation. An integrated approach to the regulation of tourism and tourism policy defines the mutual interaction of various policy areas on tourism, communications and relations, as well as the socio-economic efficiency assessment emphasizing the importance of social characteristics and indicators, which will provide a synergistic effect and sustainability of tourism. The key po-litical issue in tourism management is how to respond to current global economic and social challenges while staying competitive in the context of sustainable development. The government is required to maintain a balance in public administration and market relations, and, if necessary, adjust its activities to ensure the development of tourism and its reliability. At the same time, the focus should be on social efficiency and environmental sustainability, which transfers the vector of research to territories and regional formations. As a result, it is important to take into account real world trends and Russian conditions, combining market and government regulation and public-private partnership and public regulation while forming a tourism regulation model, including social tourism.

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Managing the sustainable development of the service sector in a modern conditions

Managing the sustainable development of the service sector in a modern conditions

Morozov Mikhail M.

Статья научная

The article examines the issues of sustainable development of the service sector in the context of the so-called new reality. The issues of sustainable development and maintenance of economic stability are becoming especially relevant in connection with the consequences of the pandemic, which had an extremely negative impact on many areas of socio-economic activity, including the service sector. In the context of global digitalization, technologies for the provision of many services are radically changing, which are acquiring an online format. The change of consumer generations leads to the emergence of a fundamentally new category of so-called digital consumers, for whom any service is associated primarily with its information and communication support. The article proposes to modify the concept of sustainable development of the service sector by introducing, along with the economic, social and environmental components, one more component - the information and communication component.

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Marketing risks in the formation of tourist clusters

Marketing risks in the formation of tourist clusters

Polina V. Metelkina

Статья научная

This article is devoted to the analysis of the importance of marketing risks associated with a tourist cluster. The importance of considering social influences, planning efficiency when creating a tourism cluster project and its components is determined. The article highlights the problem of insufficient competent distribution of responsibility of state bodies and small busi-nesses in the issues of marketing lists. The article analyzes the state of the situation of risk ac-counting and distribution in the Russian Federation in the interaction of the public and private sectors. A brief overview of the possible prerequisites for the occurrence of risks in the implemen-tation of projects is given. In addition, a list of negative consequences of the studied risks is provided and several measures to reduce them are proposed. The final part of the paper briefly describes the current state of implementation of cluster initiatives in the Russian Federation. When writing the work, domestic research and foreign publications were used.

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PR-активность российского туристического рынка: реальность и потенциал

PR-активность российского туристического рынка: реальность и потенциал

Пархоменко Сергей Владимирович

Статья научная

В статье рассматриваются вопросы о том, для чего специалисты по PR нужны туристическому рынку, какие цели ставятся перед ними, какие задачи они способны решать. На примере двух туристских объектов (г. Суздаля и сети отелей «Хилтон») в России показано, как сейчас на практике используются PR-технологии в туристическом бизнесе и что необходимо сделать для повышения эффективности PR-деятельности

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Psychological and pedagogical components of tourist activities (using the example of glamping)

Psychological and pedagogical components of tourist activities (using the example of glamping)

Mariam R. Arpentieva, Petr V. Menshikov, Natalya G. Bazhenova, Natalya V. Kuznetsova, Andrey I. Korobchenko

Статья научная

The psychological and pedagogical aspects of tourism are relatively rarely the focus of researchers. There are very few works directly devoted to pedagogical and especially psycholog-ical, aspects, possibilities and limitations of tourism, including glamping and other innovative tourism practices and formats. There is an urgent need for a detailed study of tourism activities as human activities, studying the possibilities and limitations of tourism activities in human de-velopment. The research method is a theoretical analysis of the psychological and pedagogical capabilities and limitations of glamping. The study is connected with an attempt to identify psy-chological and pedagogical and related difficulties (limitations) and resources (opportunities) of glamping as a kind of ecological and ethnographic tourism aimed at solving the problems of human development as a person, as well as his or her development in interpersonal and educa-tional-professional relations. The article notes the duality of glamping effects in the context of the individual development as a person, a partner and a professional. Although the practice of glamping as a whole creates conditions for the activation and development of a person's interest in nature and culture, as well as himself as a subject of nature and culture, its capabilities cannot be overestimated. Although glamping, like other tourist activity formats, can create conditions for the development of his activities as a person, partner and professional, but the basic orienta-tion of glamping and its consumers towards comfort and luxury is more an attempt to escape from reality, rather than return to it. This will limit the ability of a person to work productively and effectively over their mistakes, coping with a difficult life situation. Glamping opportunities are associated with the activation, clarification and harmonization of a person's activity as a person, a partner and a professional in the course of psychological and pedagogical procedures, ranging from home therapy and hobby groups to travel therapy and events.

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Quantitative and structural analysis of dissertation research of tourism in the Russian Federation

Quantitative and structural analysis of dissertation research of tourism in the Russian Federation

Dorofeev Alexander A., Khokhlova Elena R.

Статья научная

The article gives some experience in carrying out scientometric research of quantity of dissertation research for the PhD degree devoted to the problems of tourism and recreation. The article is focused on dissertation research devoted to tourism, that have been defended in our country beginning from 1980-s. The aim of this scientific study was to define the total number of theses and to determine their division according to scientific areas in Russia. In accordance with this aim the authors focus their attention on the analysis of activity of scientists representing different fields such as economics, pedagogy, sociology and others. The article presents some methods and the results of the author's scientometric study of dissertation activity in the research dealing with tourism and recreation in Russia. The analysis has been carried out in two stages. The first stage of the research (1985-2010) is described in the journal “Regional researches” №2, 2011. The main source of information used at the second stage of this study was Electronic theses catalogue of Higher attestation commission. The theses that have the words “tourism”, “tourist”, “recreation”, excursion”, and “spa” in their titles were regarded as touristic research. As a result, the author revealed 1953 candidate and doctor theses referred to 18 scientific fields. Considering the size of Russia, the obtained results are obviously correlated with foreign experiences described in the article. The table gives absolute and relative number of theses on each field (the percentage of the total number), the data being given on the stages and on the total result. The obvious leaders in the sphere of tourism research turned is economics, pedagogy and geography, and the figure in the article shows this fact very well. The share of these scientific fields accounts for 84, 4 % of all theses, defended in Russia on problems of tourism and recreation. Finally, the author gives their own opinion on such a great popularity of geographic, economic and pedagogical studies in tourism. The obtained results may be used for future planning of new studies in tourism.

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Religious scientific tourism as a new form of religious tourism

Religious scientific tourism as a new form of religious tourism

Balabeikina Olga A., Yankovskaya Anna A., Poputneva Mariia I.

Статья научная

For the first time in domestic and foreign scientific circulation, theoretical aspects related to the previously briefly mentioned scientific tourism of a religious orientation are revealed. It is proposed to consider this type of tourism as one of the directions of religious and educational tourism. The article offers the definition of scientific religious tourism, and also, depending on the purpose of the trip, two of its subspecies are distinguished - scientific and educational eventful and scientific expeditionary tourism. It is noted that due to the extremely low level of coverage of the problem, the sources of empirical materials are specific. One of the opportunities for the implementation of travel, caused by scientific religious tourism, are theological scientific conferences organized by monasteries and spiritual educational organizations, and some data were obtained by the method of participatory observation during the visits undertaken by the authors of those events in 2015-2020. The article shows that scientific and educational events of religious content, as well as accompanying books and other products, contribute to stimulate interest in visiting unique sacred places. The existing experience in organizing tours will diversify the offers on the market of tourist services and religious tourism of excursion and educational orientation.

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Social tourism as a tourism development trend in the Russian Federation and regions

Social tourism as a tourism development trend in the Russian Federation and regions

Safronova Tatyana N., Evtukhova Olga M., Yabrova Olga A.

Статья научная

The implementation of the tourism social function is strategic goal in the Russian tourism market development. The authors analyze the state of social tourism based on statistical government materials, as well as their own research using the example of the Russian Federation and Krasnoyarsk Krai. Health tourism currently is most developed in the Russian Federation, and due to the deteriorating health of the population, it becomes especially relevant and popular among supporters of a healthy lifestyle. The study presents the main indicators of health tourism in the Russian Federation and Krasnoyarsk Territory. The children's health camps of country, sanatorium and resort types, labor and recreation camps are the most popular form of organizing child summer recreation. The study presents the main indicators of organizations for child recreation and recovery in the Russian Federation and the Krasnoyarsk Krai.

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The multiple streams model and the analysis of tourism public policies in the Brazilian Amazon

The multiple streams model and the analysis of tourism public policies in the Brazilian Amazon

Quadros Vnia Lcia, Barbosa Helena Doris De Almeida, Gonalves Felipe Da Silva

Статья научная

The studies on the analysis of tourism public policies in the Amazon and in Brazil focus on its implementation, impasses and/or results, but their formulation process as well as the characters involved on those are still approached in an incipient way. This paper presents results of a research on tourism public policy in the Brazilian Amazon. The research aimed at understanding how tourism is addressed and how it is in the agendas of the municipalities of Belém and Bragança governments, in the state of Pará. The Multiple Streams Model was used as a theoretical and methodological reference. The empirical evidence is based on bibliographic and documentary reviews and semi-structured interviews with employees of the tourism management agencies of the municipalities. The results show that tourism public policies are materialized in the Belém Tourism Program 14 (PTB14) and in Bragança Municipal Tourism Plan (PMT-Bragança). Moreover, in these municipalities there is the Municipal Tourism Council; in which the Council of Belém acted in the process of formulating the PTB14; whereas the Council of Bragança did not participate in the formulation of the PMT-Bragança hence the tourist trade representatives of the municipality did, but individually. It is concluded therefore that the analysis model used it, in both municipalities, there are factors that influenced the multiple streams of the process of formulating tourism public policy; however, it was possible to fully identify only those that affected the stream of public policy. In addition to that, the way in which tourism is conceived and disseminated has led it to be risen to a prominent position in the decision agenda of the municipalities of Belém and Bragança.

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The role of a religious institution in the developing and functioning of social and economic sphere (the case of the Roman Catholic church of the Philippines)

The role of a religious institution in the developing and functioning of social and economic sphere (the case of the Roman Catholic church of the Philippines)

Balabeikina Olga A., Kuznetsova Julia A., Yankovskaya Anna A.

Статья научная

The subject of the research includes features of demonstration and influence of the Roman Catholic Church (RCC) on social and economic processes in the Philippines. The purpose of the research is elicitation of country's predominant religious institution’s role in the functioning of the social sphere and some sectors of the economy through the example of the Roman Catholic Church of Philippines. Research hypothesis: the model of the Philippines confessional space functioning, where the history of Catholicism spread is exactly 500 years, is unique for the Asia-Pacific region, and the RCC significantly affects not only the culture and mentality of the population, but also the socio-economic sphere, providing a significant portion of needs for social infrastructure. Aspects of the influence of the RCC of the Philippines on certain sectors of the economy are considered in detail: in particular, on the development of religious tourism of an excursion and educational orientation. Based on the analysis of the reporting data of nonprofit Catholic organizations and other official statistical information, as well as the results of in-depth interviews with representatives of the RCC of the Philippines, the main features of the implementation of the religious Institute in the country are identified.

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Tourism councils as a voice institution in Brazil

Tourism councils as a voice institution in Brazil

Silva Juliana Ferreira Da, Gomes Bruno Martins Augusto, Pessali Huscar Fialho

Статья научная

In Brazil, after the Federal Constitution of 1988, with the redemocratization process, municipal councils, including those of tourism, promote social participation in decisions about public policies. Thus, this work aims to analyze the institutionalization of voice in the legal norms and in the development of the activities of municipal tourism councils of state capitals of Brazil and the Federal District. It was identified that interaction in municipal tourism councils is characterized by the predominant presence of business associations and the public sector. With regard to policy formulation, the councils show a certain passivity, leaving the public sector in charge. There is little debate about plan evaluation and ways to improve implemented actions. The councils' debates revolve, above all, around infrastructure and event promotion actions to improve the destination's economic competitiveness. It was also found a low average participation in the meetings of representatives of the Legislative Branch and other bodies of the Executive Branch, despite the legal provision. We conclude that the use of a more active voice can be achieved with the recognition, by the councilors, of the COMTURs' function as spaces to use their voices and to influence the directions of tourism policies. And Hirschman's (1973) approach on the choices between voice, exit and loyalty, although still little used among researchers in the field, allows us to advance in the understanding of tourism public policies.

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Tourism, anthropocene and capitalocene: the state of the art of scientific production

Tourism, anthropocene and capitalocene: the state of the art of scientific production

Corbari Sandra Dalila

Статья научная

From the geological perspective, the Anthropocene is considered the current geological epoch, replacing the Holocene, positioning humanity as a force that has substantially interfered on life on the planet. Nevertheless, from the perspective of environmental history, critical researchers believe that the most appropriate is the idea of Capitalocene, since the current environmental crisis is the result of the capitalist model of production and consumption. In the field of tourism, the theme of climate change has been increasingly disseminated and addressed in national and international publications, however, the Anthropocene or the Capitalocene are still little explored, even though tourism activities can be seen as one of the mechanisms used for capital reproduction. In this way, the article mapped the state of the art on the Anthropocene or the Capitalocene and tourism. Research has shown that, after 2014, some scholars have looked into the relationship between tourism and the Anthropocene. However, research is still incipient, focusing on some specific topics. The idea of Capitalocene is even less addressed, with a few researchers taking ownership of research in the field of tourism. Thus, there is a gap between research and the teaching of tourism itself, especially when it comes to more critical research, placing tourism as a key activity in the context of the experienced environmental crisis.

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