Статьи журнала - Сервис в России и за рубежом

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Environmental culture of the city and recreational tourism: rehabilitation, educational and environmental practices

Environmental culture of the city and recreational tourism: rehabilitation, educational and environmental practices

Arpentieva Mariam R., Stepanova Olga P., Tokar Oksana V., Shpakovskaya Elena Yu., Duvalina Olga N., Kuznetsova Natalya V.

Статья научная

The ecological culture of the city and town is a systemic indicator of the relationship between man and nature on the territory of an urban settlement. It reflects the level (intensity) and direction of environmental activities of city residents and specialists working in various areas of urban economy and business, for the preservation and development of urban flora and fauna. An important part of the ecological culture of the city is associated with urban studies, caring for trees and plantations in the city and around it. Such care is carried out both directly, in the course of activities related to the protection and development of forest plantations, and in the context of related practices, including recreational and tourist. One of the most popular and relevant measures of modern life is the saturation of space and time of a person's life, a citizen with contacts with flora and fauna, including with the help of urban forest plantations. As for the residents of the city and the suburbs, then in their life it is, most often, mainly about micro-tourism or weekend tourism. For tourists - city visitors - getting to know the city's planted forests can be an important part of their journey. The aim of the study is to analyze the problems of the ecological culture of the city in the context of the tasks of recreational tourism and related health, educational and environmental practices. The purpose of the study is carried out on the example of understanding the problems, opportunities and areas of activity in relation to the leading aspect of urban ecological culture - urban forest plantations. The research method is a theoretical analysis of the problems of the formation and development of the ecological culture of the city, the concerns of citizens and specialists about the flora and fauna of the city, its forest plantations, in the context of the tasks of recreational tourism and related health, educational and environmental practices. As the study showed, on the basis of urban forest plantations, educational, recreational and environmental activities of different groups of citizens and tourists from other regions can be and are being implemented. Urban forestry is a complex discipline about the development and functioning of forest areas located in close proximity or included in urban settlements, and is also an important part of modern recreational geography. Hikes in the forest, which are and are not part of purposeful and systemic recreational, including tourist activities, are the most important means of maintaining the psychological, physical and other components of the health of citizens in the process of implementing recreational and health-improving and educational and environmental practices. This creates an opportunity for a person and society to survive and develop even in conditions of intense, uncontrolled technological changes.

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Esoteric tourism as a niche type of tourism: opportunities and ways of human self-improvement

Esoteric tourism as a niche type of tourism: opportunities and ways of human self-improvement

Mariam R. Arpentieva, Petr V. Menshikov, Natalya V. Kuznetsova, Irina V. Gorelova

Статья научная

Modern tourism is actively expanding the scope of its activities, including through the ever-increasing diversification and specialization of tourist trips and other products. Niche tour-ism is beginning to become an increasingly important sphere of tourism, annually giving a huge increase even in those areas that were traditionally considered massive. But there are also areas that have never been and can never be massive. These include esoteric tourism. Of course, there is an old tradition of pilgrimages and religious tourism, however, the concept of "esoteric" implies secret, sacred knowledge and skills that are passed on to some, a select few or, in the case of tourists, seeking them. The condition for obtaining this knowledge and skills is self-improvement and self-realization. As a result, esoteric tourism acts as a classic niche type of tourism. Its pur-pose as a type of tourism of special interests is self-improvement and self-realization as a motive of tourist activity. The purpose of the work is to study the state and prospects for the develop-ment of esoteric tourism as a special type of niche tourism, study the specifics of esoteric tourism as a type of niche tourism and identify the prospects for its development in Russia and the world. This type of tourism is intended for tourists with a special type of needs: in the context of A. Maslow's hierarchical model of needs, tourists who demand routes and other tourist offers of this type belong to a group of people who require a special quality of impressions about the world, and, most importantly, about themselves... The tourist travel of such tourists is the inte-gration of health-recreational (healing), cultural and educational (philosophical and esoteric) and extreme mystical (spiritual, magical, shamanistic, etc.) travel. Self-improvement and self-realization as a motive of tourist activity represent the highest level of motivation for tourist activity and, therefore, one way or another, should be understood as elite tourism, along with extreme tourism. This type of tourism has great development prospects precisely as a niche type of tourism, since it involves a person's work with oneself: the organization of such work requires significant efforts on his part and on the part of the organizers of a tourist trip, therefore, not only highly qualified specialists and special tourist destinations are needed, but also flexible, mul-ticomponent routes, allowing to implement special customer requests so that this type of busi-ness remains not only in demand, but also competitive, along with its immanent elitism and other specifics.

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Features of the institutional environment for ethno-gastronomic tourism development

Features of the institutional environment for ethno-gastronomic tourism development

Bodzhgua Anna U.

Статья научная

This article is devoted to modern problems and features of ethno-gastronomic tourism development, mediated by the formation and development of socio-economic institutions of the tourism sector. Modern development trends in the tourism industry in the context of updating the "experience economy" and ensuring a strong position of the Russian Federation in the domestic and world tourism market, on the one hand, determine the priority direction of the formation of original types of tourism that have uniqueness and the ability to gain new knowledge. On the other hand, the formation of a new direction of tourism activities will create a platform for the development of individual regions and industries through the consolidation of state, public and private institutions for the functioning of ethno-gastronomic tourism. The author investigates the main institutional factors that have a direct impact on the formation of institutions of ethno-gastronomic tourism, and also highlights institutional contradictions that reflect the imperfection of the institutional environment for the functioning of ethno-gastronomic tourism, limiting the sustainable development of tourist territories on its basis. A retrospective analysis of the institutional environment for the formation and development of ethno-gastronomic tourism made it possible to formulate institutional problems and measures for improving the institutional structure of the formation and development of ethno-gastronomic tourism.

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Formal structures of tourism research (EFIT) and tourism public policies (TPP) at the federal level in Brazil: a common agenda in policy-making processes?

Formal structures of tourism research (EFIT) and tourism public policies (TPP) at the federal level in Brazil: a common agenda in policy-making processes?

Diaz Melissa Campista, Pimentel Thiago Duarte

Статья научная

This paper investigates if and how the Formal Research Structures in Tourism / EFIT, understood here as forms of organized collective action, dialogue with Tourism Public Policies / TPP at the national level. Collective action is often associated with activities carried out by formal organizations. The EFITs are a type of formal organization and, consequently, a type of collective action. They collect data and information based on technical and scientific knowledge that they then make available to decision-makers. Methodologically, on one side we consider the existing tourism research groups in Brazil registered in the CNPq group directory as EFIT. Through a quantitative and qualitative analysis of their profile we identified their degree of activity in tourism public policy. On the other hand, the TPP, at the federal level, were surveyed. These two subsets of data were analyzed, via content analysis, and the intersection of EFIT with TPP and vice-versa was sought. The results show that there has been a significant expansion of both EFIT and TPP over the last two decades, and that both are in the process of consolidation. However, there is no intersection of EFITs with the political cycle of PPTur in Brazil, at the national level.

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Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Pavlenko Irina G., Barashok Irina V., Rudenko Lyudmila L.

Статья научная

Efficient international and intercultural communication to a great extent relies on the ability to welcome representatives of one nation on the territory of another nation with due kindness and respect to their culture which can be simply described as hospitality. Ethnocultural needs are directly linked to the visitors’ expectations and make a tremendous impact on the impression they have from the service as well as on molding an image of the visited country or a specific tourist destination. For instance, developing a special hospitality product corresponding to the ethnocultural needs of the visitors from Japan may help increase the tourist flow from this country and raise it to the level of tourist flows from China and Korea. The article focuses on the study of international visitors’ ethnocultural needs in the hospitality industry and sets the following objectives: studying the ethnocultural needs of the Japanese while analyzing their traditions and communicative behavior; studying and analyzing the basic notions of hospitality; defining the impact factors of ethnocultural peculiarities on the perception of hospitality; developing offers on the improvement of the hospitality product for foreigners; elaborating recommendations on communicative behavior when providing service for international tourists in the hospitality industry.

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Green certification issues in the accommodation sector

Green certification issues in the accommodation sector

Mishulina Svetlana I.

Статья научная

The article covers the possibility of accommodation establishments green certification as a tool for greening the tourist industry. The analysis is provided for available statistics of certified hotels in Russia and abroad and the conclusion is made on the low level of accommodation sector green certification. The major barriers hindering the widespread of green certification practice in the Russian accommodation sector were researched. It is concluded that the feasibility of green certification as a tool for tourism greening on the one hand is determined by the level of environmental culture and development of the knowledge-based system on the certification goals and procedures among consumers and by the position of certification in the company's external communications system. On the other hand, by the availability of this greening tool for the majority of tourist market participants. The need for more thorough research on the content and factors determining environmentally responsible behavior of Russian tourists is substantiated.

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Green transformation of consumer behavior model in tourism

Green transformation of consumer behavior model in tourism

Mishulina Svetlana I.

Статья научная

Insights into the directions and factors for travelers consumer behavior green transformation influence not only the success of travel companies business models innovative green modernization, their market competitiveness, ability to adapt to changes in natural environment and climate, but also the possibility of creating effective mechanisms promoting green behavior of consumers and manufacturers as well as implementation of regional and national strategies, programs and plans for sustainable development. The research was aimed at developing a model for tourist product consumers green behavior as a tool for the tourist industry environmental transformation in the face of growing environmental risks and challenges. Based on the analysis of approaches existing in the national and foreign theoretical definition of the consumer behavior essence and modeling, the identification of factors and current trends in the consumer behavior green transformation, the author's definition of the tourist green behavior and factorial concept model for the tourist product consumer behavior green transformation are proposed. The research theoretical background includes national and foreign scientific papers on tourist product consumer behavior environmental transformation, determining conditions and ways for the transition to a 'green' economic growth, and sustainable development of the tourist industry. The research data background includes analytical and statistical reports of international tourist and nature protection institutions, governmental and nongovernmental analytical centers, governmental statistical service official data, the data of tourist market entities surveys, published case studies, including the analysis of tourist market entities activities. Applied methods of informational monitoring and analysis of national and international scientific databases, systemic analysis, synthesis, patterns identification allowed to make reasonable conclusions. The publication was prepared under the implementation of issue No 1021052404499-3-5.2.1 Theoretical and methodological foundations for the strategic management of the RF recreational and tourist sector innovative development of the FRC SSC RAS state assignment.

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INCOGNITA ROSSICA: Тверская область

INCOGNITA ROSSICA: Тверская область

Грибков-Майский В.М.

Другой

Редакция журнала «Сервис в России и за рубежом» с текущего номера инициирует специальную рубрику журнала под названием «Incognita Rossica». В ней будут публиковаться подборки информа-ционных материалов о туристских ресурсах, достопримечательно-стях, актуальных событиях и особенностях развития услуг госте-приимства в отдельных регионах – субъектах Российской Федерации (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, ту-ристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные мате-риалы для новой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! Сегодня новую рубрику мы посвящаем Тверской области – ре-гиону, расположенному на севере Центрального федерального окру-га Российской Федерации. Площадь региона составляет 84,2 тыс. км2, что больше таких стран, как Австрия, Чехия, Ирландия, Швей-цария, Нидерланды, Бельгия, Грузия, стран Прибалтики и др. Твер-ская область – очень интересный для туристов регион. Об этом – нижеследующие материалы, которые любезно подготовил для нашего журнала Виктор Михайлович Грибков-Майский – член Союза журналистов России, Главный специалист – эксперт Министерства туризма Тверской области.

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IT-решения в продвижении регионального турпродукта

IT-решения в продвижении регионального турпродукта

Ханбабаева Зюльмира Музакировна, Даитов Виктор Викторович

Статья научная

Авторами рассматриваются исторические этапы и тенденции развития информационных технологий в туризме и гостиничном секторе. Представлена классификация систем бронирования средств размещения, функционирующих в Российской Федерации. Приводится опыт разработки и внедрения информационных решений в регионе. Сформулированы предложения по повышению эффективности продвижения регионального турпродукта

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Incognita Rossica: Калужская Область

Incognita Rossica: Калужская Область

Афанасьев Олег Евгеньевич

Статья

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах - субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica - буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica!

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Incognita rossica: Ярославская область

Incognita rossica: Ярославская область

Статья обзорная

Редакция журнала «Сервис в России и за рубежом» продолжает знакомить читателей с информационными материалами о туристских ресурсах, достопримечательностях, актуальных событиях и особенностях развития услуг гостеприимства в отдельных регионах – субъектах Российской Федерации в специальной рубрике «Incognita Rossica» (Rossica – буквально «относящееся к России»). Приглашаем региональные туристские органы власти, туристские информационные центры, краеведов, идеологов развития туризма в регионах присылать в редакцию информационные материалы для этой рубрики. Давайте вместе раскрывать туристский потенциал нашей страны, изучать и исследовать Incognita Rossica! В текущем выпуске эту рубрику мы посвящаем Ярославской области, которая в 2018 году провела свой ребрендинг и представила новый туристский лого-бренд «Ярославия – среднерусская Гардарика». В основу идеи нового бренда легла территориальная структура региона. Термин «Гардарика» хорошо узнаваем за рубежом. Именно так называли Древнюю Русь ее европейские соседи. Он заключает в себе определенный культурный код, который формирует у туристов четкие ожидания от территории. Ярославия – это «страна городов», уникальный конгломерат 12 старинных городов: Гаврилов-Ям, Данилов, Любим, Мышкин, Переславль-Залесский, Пошехонье, Ростов Великий, Рыбинск, Тутаев, Углич, Ярославль и затопленная Молога. Визуальное воплощение бренда – логотип в виде улыбающегося солнца с 12 лучами. Этот образ основан на внутренних ресурсах региона – ремесленных традициях, природных ландшафтах, духовной и городской архитектуре. Ярославская область расположена на северо-востоке Центрального федерального округа Российской Федерации. Площадь региона составляет 36,17 тыс. км2, что больше таких стран, как Кипр, Словения, Сингапур, Мальта, Израиль, Македония, Албания, Черногория, Армения, Бельгия и др. В Ярославскую область едут полюбоваться роскошными храмами Древней Руси, послушать звон старинных колоколов Ростова, купить украшение, выполненное в древней ювелирной технике финифть, и сфотографироваться с тысячей рублей на фоне памятника Ярославу Мудрому, изображенного на этой купюре. Об этом – нижеследующие материалы.

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Information and scientific data, stumbles of tourism management and development (the case on tourist region of the state of Piau'i in Brazil)

Information and scientific data, stumbles of tourism management and development (the case on tourist region of the state of Piau'i in Brazil)

Borges Vicente De Paula Censi, Vieira Vinicius Boneli, Perinotto Andr Riani Costa

Статья научная

Information and scientific data are part of the tourism management and development process. However, the management of a tourist destination depends on integrated tourism policies. This study explains the existing dichotomies in planning and managing tourist destinations, specifically in raising information and data for the generation of local, regional, and national tourism knowledge. The research was carried out based on a documental analysis of data published by the Brazilian government and the "COVID-19 Business Survey of Impacts on the Tourism Industry in Brazil" report conducted by the Brazilian Network of Tourism Observatories (RBOT) and the Piauí Tourism Observatory (OTPi). As a result, the study presents eight findings identified in government research in Brazil, and the tourist territory Polo Costa do Delta. The findings corresponded to the analysis categories "Lack of Specificity," "Transparency," "Update," "Lack of skilled labor," "Poor coordination," "Lack of Planning," and "Centralized decision-making," elucidated at the national and regional level, dedicated to the tourist region of the State of Piauí. The dichotomies existing in the process of planning and managing tourist destinations in Brazil about getting reliable information and data reinforce the importance of decentralized actions, of the national scope of RBOT, as well as the valorization of regional observatories that contribute to the cooperation, integration, and formation of a smart tourist destination.

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International academic mobility in tourism vocational education as a factor of the international labor market's development

International academic mobility in tourism vocational education as a factor of the international labor market's development

Smith Natalia L., Ilkevich Sergey V.

Статья научная

Russian tourism vocational education has faced a number of restructuring measures in recent years and is now making progress in becoming a sustainable system integrated into the higher education system and the international labor market with a high degree of readiness for further development and innovation. However, the global pandemic has shown that some optimization of the structure and priorities of Russian vocational education in the field of tourism is still desirable. This paper presents an analysis of major problems and possible ways to overcome them from the standpoint of educational design, including such issues as international academic mobility, credit transfer, blended learning. The paper also expands on features of internationalization abroad and at home in the context of challenges and opportunities in the post-COVID era. The central research issue is interrelations between academic mobility, tourism vocational education and labor market. The authors argue that in many configurations of circumstances the best way for the development of international academic mobility is blended mobility, which could become the most important link between secondary vocational and higher tourism education of both Russian and foreign educational organizations - and, thus, lead to a sustainable supply of human resources in the international labor market. The paper also approaches the shortage of highly qualified personnel in the rapidly growing tourism sector. This problem is becoming chronic. In this regard, the formation of a structured framework of qualifications in the form of the national qualifications system is in high demand not only as a general institution for the strategic development of Russian educational organizations, but also as a means of training personnel, technologies, competencies and innovative potential of the tourism and hospitality industry. The formation of the national qualifications framework in the Russian Federation with respect to the tourism sector can gradually increase relevance of vocational tourism education to the labor market’s demands both in Russia and abroad.

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Issues of state regulation of social tourism: international and Russian experience

Issues of state regulation of social tourism: international and Russian experience

Lyudmila I. Donskova, Aleksandr H. Redkin

Статья научная

The analysis of the issues of tourism state regulation as a socio-economic system, the part of which is social tourism, comprises the approaches of foreign and Russian authors, the identification of opportunities and limitations, as well as the specific features of the author's observation. An integrated approach to the regulation of tourism and tourism policy defines the mutual interaction of various policy areas on tourism, communications and relations, as well as the socio-economic efficiency assessment emphasizing the importance of social characteristics and indicators, which will provide a synergistic effect and sustainability of tourism. The key po-litical issue in tourism management is how to respond to current global economic and social challenges while staying competitive in the context of sustainable development. The government is required to maintain a balance in public administration and market relations, and, if necessary, adjust its activities to ensure the development of tourism and its reliability. At the same time, the focus should be on social efficiency and environmental sustainability, which transfers the vector of research to territories and regional formations. As a result, it is important to take into account real world trends and Russian conditions, combining market and government regulation and public-private partnership and public regulation while forming a tourism regulation model, including social tourism.

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Managing the sustainable development of the service sector in a modern conditions

Managing the sustainable development of the service sector in a modern conditions

Morozov Mikhail M.

Статья научная

The article examines the issues of sustainable development of the service sector in the context of the so-called new reality. The issues of sustainable development and maintenance of economic stability are becoming especially relevant in connection with the consequences of the pandemic, which had an extremely negative impact on many areas of socio-economic activity, including the service sector. In the context of global digitalization, technologies for the provision of many services are radically changing, which are acquiring an online format. The change of consumer generations leads to the emergence of a fundamentally new category of so-called digital consumers, for whom any service is associated primarily with its information and communication support. The article proposes to modify the concept of sustainable development of the service sector by introducing, along with the economic, social and environmental components, one more component - the information and communication component.

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Marketing risks in the formation of tourist clusters

Marketing risks in the formation of tourist clusters

Polina V. Metelkina

Статья научная

This article is devoted to the analysis of the importance of marketing risks associated with a tourist cluster. The importance of considering social influences, planning efficiency when creating a tourism cluster project and its components is determined. The article highlights the problem of insufficient competent distribution of responsibility of state bodies and small busi-nesses in the issues of marketing lists. The article analyzes the state of the situation of risk ac-counting and distribution in the Russian Federation in the interaction of the public and private sectors. A brief overview of the possible prerequisites for the occurrence of risks in the implemen-tation of projects is given. In addition, a list of negative consequences of the studied risks is provided and several measures to reduce them are proposed. The final part of the paper briefly describes the current state of implementation of cluster initiatives in the Russian Federation. When writing the work, domestic research and foreign publications were used.

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PR-активность российского туристического рынка: реальность и потенциал

PR-активность российского туристического рынка: реальность и потенциал

Пархоменко Сергей Владимирович

Статья научная

В статье рассматриваются вопросы о том, для чего специалисты по PR нужны туристическому рынку, какие цели ставятся перед ними, какие задачи они способны решать. На примере двух туристских объектов (г. Суздаля и сети отелей «Хилтон») в России показано, как сейчас на практике используются PR-технологии в туристическом бизнесе и что необходимо сделать для повышения эффективности PR-деятельности

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Prospects for the development of military heritage tourism in Primorsky krai (case of the Vladivostok fortress)

Prospects for the development of military heritage tourism in Primorsky krai (case of the Vladivostok fortress)

Maltseva Kseniya A., Kononov Artem Yu.

Статья научная

The article analyzes the problems and prospects for the development of military heritage tourism with the evidence from Primorsky Krai. The study notes the significance of military heritage tourism in Russia, due to the rich historical heritage the country possesses. There is general trend for restoration, as well as for adaptation of military heritage sites for tourist purposes. Former fortress complexes, memorials, other structures are being restored, museumified, used as popular tourist sites. Similarly, the number of relevant festivals, events is growing. At the same time, the analysis shows that in relation to these realities, Primorsky Krai can be recognized as the region that has the necessary resources and opportunities for the further development of military heritage programs. The dominant resource is the Vladivostok Fortress, tourist potential of which is just beginning to develop, however, it already allows using various methods, forms of creating a tourist product. Thematic events, exhibitions, excursions, covering not only the ground part of the fortification, but underground components as well are developing today, taking advantage of demand from the local population and foreign tourists. At the same time, during the analysis, certain problems were also identified, and the ways to solve them were proposed.

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Psychological and pedagogical components of tourist activities (using the example of glamping)

Psychological and pedagogical components of tourist activities (using the example of glamping)

Mariam R. Arpentieva, Petr V. Menshikov, Natalya G. Bazhenova, Natalya V. Kuznetsova, Andrey I. Korobchenko

Статья научная

The psychological and pedagogical aspects of tourism are relatively rarely the focus of researchers. There are very few works directly devoted to pedagogical and especially psycholog-ical, aspects, possibilities and limitations of tourism, including glamping and other innovative tourism practices and formats. There is an urgent need for a detailed study of tourism activities as human activities, studying the possibilities and limitations of tourism activities in human de-velopment. The research method is a theoretical analysis of the psychological and pedagogical capabilities and limitations of glamping. The study is connected with an attempt to identify psy-chological and pedagogical and related difficulties (limitations) and resources (opportunities) of glamping as a kind of ecological and ethnographic tourism aimed at solving the problems of human development as a person, as well as his or her development in interpersonal and educa-tional-professional relations. The article notes the duality of glamping effects in the context of the individual development as a person, a partner and a professional. Although the practice of glamping as a whole creates conditions for the activation and development of a person's interest in nature and culture, as well as himself as a subject of nature and culture, its capabilities cannot be overestimated. Although glamping, like other tourist activity formats, can create conditions for the development of his activities as a person, partner and professional, but the basic orienta-tion of glamping and its consumers towards comfort and luxury is more an attempt to escape from reality, rather than return to it. This will limit the ability of a person to work productively and effectively over their mistakes, coping with a difficult life situation. Glamping opportunities are associated with the activation, clarification and harmonization of a person's activity as a person, a partner and a professional in the course of psychological and pedagogical procedures, ranging from home therapy and hobby groups to travel therapy and events.

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