Статьи журнала - Современные проблемы сервиса и туризма

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"Tourists - go home!": факторы и проблемы овертуризма

"Tourists - go home!": факторы и проблемы овертуризма

Афанасьев Олег Евгеньевич

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"Байкал - голубое око планеты": географические аспекты развития туризма в Прибайкалье

"Байкал - голубое око планеты": географические аспекты развития туризма в Прибайкалье

Афанасьев Олег Евгеньевич, Корытный Леонид Маркусович, Евстропьева Оксана Владимировна

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"Вестник Европы» с волжских берегов

"Вестник Европы» с волжских берегов

Мазин Константин Анатольевич

Статья обзорная

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12 ошибок туристического брендирования территорий

12 ошибок туристического брендирования территорий

Новичков Н.В.

Статья научная

В статье раскрываются особенности брендинга территорий как туристических дестинаций, рассматриваются противоречия и недостатки, выявленные при осуществлении практики брендинга территорий в России и в мире. Отдельно акцентируется внимание на несоответствие ряда практических решений в рамках осуществления брендинга территорий, претендующих на реализацию туристического потенциала, теоретическим и научно обоснованным положениям в основах маркетинга и менеджмента. В статье представлены обобщения автора, сделанные на основе изучения и анализа научной, методологической и публицистической литературы, а также фактологического, статистического и аналитического материала.

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1812 год в народных художественных промыслах

1812 год в народных художественных промыслах

Чаус Надежда Васильевна

Статья научная

Автор предлагает обзор основных тенденций и артефактов народных художественных про- мыслов XIX-XXI веков, посвященных событиям 1812 года. Показано, как этнокультурные ду- ховные и эстетические доминанты общества воплотились в художественном осмыслении славных подвигов прошлого, возрождении исторической памяти и патриотических тради- ций народов России.

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300 лет курортному делу в России: история и современные проблемы отрасли

300 лет курортному делу в России: история и современные проблемы отрасли

Афанасьев Олег Евгеньевич

Ред. заметка

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Analyzing the independent tourism development in Belgorod on the basis of queries

Analyzing the independent tourism development in Belgorod on the basis of queries

Koroleva Inna S., Vishnevskaya Ekaterina V.

Статья научная

Independent urban tourism is a promising area for the internal tourism development in the context of existing economic and global world trends. Travelers plan and choose a travel route, book tickets for transport and hotels, study museums, attractions that they want to visit on a trip by themselves; and it is the features of independent tourism. Belgorod is an object of independent urban tourism. When travelers are organizing tours, they often use Internet resources; the frequency of search queries makes it possible to assess the demand for a specific product or destination. The analysis of the demand for tourist attractions in Belgorod is based on user requests in Yandex. The demand for tourist attractions in Belgorod is stable. The frequency of Internet requests for tourist depends on seasonality, it should be considered in planning the tourism sector development. The main consumers of tourist services in Belgorod are residents of Belgorod and Moscow regions, as well as other nearby regions, such as Voronezh, Kursk, Oryol. Microcations, which involve short trips closer to home and away from popular tourist destinations, are becoming a major travel trend. The analysis of requests made it possible to identify factors that impede the development of Belgorod as a tourist center - a narrow range of entertainment services, their high cost, the focus of local travel companies on outbound tourism, low quality of tourist infrastructure and services, low awareness of tourists about Belgorod as a tourist destination.

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Basics for establishing specialized centers of kids’ entertainment tourism

Basics for establishing specialized centers of kids’ entertainment tourism

Podsolonko Vladimir A., Podsolonko Elena A.

Статья научная

Using the example of the natural potential of the Republic of Crimea, the authors considers modern possibilities of implementing of the Russian Federation President`s Orders on the development of children’s tourism in the constituent entities of the Federal Districts of the country. Schoolteachers play important educational of in the processes of forming a child’s personality in childhood. The author emphasizes the importance of children’s tourism based on recreation, games, and entertainment in the physical and intellectual development of children. The article substates the need for a network of specialized centers of the children’ physical and intellectual development in the municipal territories of the subjects using the experience of the best schools, with their subsequent transformation into the Centers for Children’s Specialized Tourism. For systemic management and purposeful interaction, the authors propose to unite the Centers into the Crimean Children’s Tourism Cluster. The conditions for the share participation of enterprises and organizations of the Crimea and other subjects of the Russian Federation in investing in the processes of creating and operating the material base of the Centers for Children’s Specialized Tourism are shown. The necessity of motivating the participants in the creation and functioning of the Centers is substantiated. The decisions of the heads of the constituent entities of the Federal Districts on the development of children’s tourism in their municipal territories play important role. The article proposes to create a special section on the children’s tourism development of in the regional state program Development of tourism on the territory of the subject for the period up to 2035. The protection of the local budget is provided based on considering all the results of the activities of children’s tourism organizations. The article shows directions of the necessary training and retraining of personnel serving children’s tourism. The composition of technical and economic indicators that characterize the components of the quality of life, affecting the life expectancy of a person is proposed. The most important of them, generated by the development of children’s tourism in the municipal territories of the subjects: the number of new jobs; the number of accommodation places for children and adults put into operation at the centers of specialized children’s tourism; the number of trainees trained in the system of training and retraining of personnel in the professions of workers and employees who are in demand for serving children’s tourism; the amount of monetary income per capita and its increment; the number of educators and school teachers involved in the creation and operation of specialized children’s tourism centers; increment of the local budget. The possibility of motivated administration of the work of Children’s Tourism Centers according to these indicators was noted.

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Conrad N. Hilton - живая легенда мирового гостеприимства

Conrad N. Hilton - живая легенда мирового гостеприимства

Джанджугазова Елена Александровна

Статья обзорная

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Cuba’s historical tryst with economic development and future pathways

Cuba’s historical tryst with economic development and future pathways

George B., Henthorne T., Korstanje M.

Статья научная

This paper inspects the historical development of Cuba put against its challenges in promoting tourism. Due to internal and external pressures, the economic development opportunities for Cuba were largely limited to tourism – despite the best efforts by the Cuban authorities to diversify its economy. Drawing insights from the strategy literature, the competitive advantage of Cuba in tourism is explained. We trace the pathways the Cuban economy and society took in Cuba’s its tryst with tourism as the primary development driver. Particular thrust is given to Cuba – Soviet bonhomie and the “special period”. We conclude the discussion by highlighting the hope that Obama kindled and the fears that Trump brought back in.

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Current state and development trends of ethnographic tourism in Moscow region

Current state and development trends of ethnographic tourism in Moscow region

Khetagurova Valeriya Sh., Kryukova Elena M.

Статья научная

In the analysis of the current state of theoretical approaches to the development of ethnographic tourism, systematization of the research methodology based on foreign and Russian experience, the prerequisites and factors for the development of ethnographic tourism in Russia were identified, the specificity of ethnographic tourism in tourist flows was revealed; the place and role of the Moscow Region in the development of ethnographic tourism in the Russian Federation are substantiated. Evaluation of the resource base within the Moscow region allows revealing the geopolitical, economic and social aspects of the formation of ethnographic tourism in the region. As a result of the study, trends in the development of ethnographic tourism were identified, the most promising areas in the region were identified: ethnic, ethnographic, ecological-ethnographic, anthropological tourism. In addition, in accordance with the developed technology, the regions of the Moscow region that have the greatest potential for the development of ethnographic tourism were identified: Sergiev Posad district and Mytishchi. The most successful practices of organizing ethnographic, ecological and ethnographic tourism within the Moscow region are analyzed. Based on the results of the analysis, it was possible to identify existing problems in the organization and development of ethnographic tourism in the Moscow region, and to suggest possible solutions to them, namely: creating a unified information base; differentiation of concepts and their fixing in regulatory documents; the introduction of seasonal promotions; more active use of the resource base for the development of varieties of ethnographic tourism; improving marketing strategy. An analysis of the prerequisites and factors for the development of ethnographic tourism in the region contributes to the popularization of ethnographic tourism in the Moscow region in the Internet space, ensures the sustainable development of this type of tourism, folk crafts, and museum and exhibition business in the region. Ultimately, this allows for an increase in the tourist flow, as well as creating additional jobs in the tourism industry in the suburbs.

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Current trends and prospects of motorcycle tourism development in the Republic of Dagestan

Current trends and prospects of motorcycle tourism development in the Republic of Dagestan

Kolchugina Tatyana A., Kosinets Inna I.

Статья научная

The article examines tourist and recreational resources in the Republic of Dagestan and identifies development prospects of the new type of tourism, for which the region has all necessary recreational and infrastructural opportunities. The subject of research is motorcycle tourism as a promising type of outdoor activity in Dagestan providing a person with a unique opportunity to make an unforgettable trip to the most beautiful and inaccessible protected areas which are impossible to reach by other modes of transport. The purpose of research is to study world practices, analyse modern trends and methods of organising motorcycle tourism in order to substantiate further development of this tourism in Dagestan. The strategy for the socio-economic development of the North Caucasian Federal District until 2025 involves creating a mountain recreational cluster in the North Caucasian republics. However, today, despite Dagestan’s unique natural, historical and cultural resources, its tourism sector lags far behind Russia’s leading tourist destinations. The reasons are underdeveloped tourist infrastructure, the state of the road network and accommodation facilities. But for motorcycle tourism some challenges and a certain archaic local lifestyle can become a significant advantage of the tourist route. New tourist programs and original motorcycle routes based on the professional and safe content can attract additional tourist flows and give impetus to the socio-economic and tourist development of the region.

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Exploring the archetype of americaness and the excemplary principle: the fear of traveling abroad

Exploring the archetype of americaness and the excemplary principle: the fear of traveling abroad

Korstanje Maximiliano E., Skoll Geoffrey R.

Статья научная

Following a general introduction of colonialism, this essay reflects on the growth of US imperialism. It notes that colonialist exploitation depends on a pervasive ethnocentrism in which the metropolis is depicted as morally and culturally superior to the colonized. An example of travel writing is used to examine and appreciate this ethnocentric discourse. Precisely because travel literature is not written as a racist or ethnocentric polemic, it is useful in coming to understand the implicit value system and ethos that forms the foundation of colonial ethnocentrism. In the particular example, the colonial ethnocentrism is linked to the ideology of American exceptionalism which has deep roots in the American Puritantradition.

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Film-induced tourism as an innovative component of the experience economy

Film-induced tourism as an innovative component of the experience economy

Morozova Natalia S., Yankovich Anastasia I.

Статья научная

The article observes the development of international and domestic film-induced tourism. Film-induced tourism appeared several decades ago and now this type of tourism is experiencing its growth. Taking into consideration its opportunities for growth, a deep and systematic research of issues related to its specific aspects, target audience and development areas seems highly relevant. The article analyzes the definitions of film-induced tourism, which is highly important due to the diversity of explanations of this phenomenon and yet uncertain terminological base, the classification of film-induced tourism types is considered and the target audience is described. The article describes a study of international and Russian experience in organizing film-induced tourism, the most significant case studies of tourism are observed, and its economic significance and role in the economy of impressions is presented. The article proves that film-induced tourism can be considered as an effective advertising tool when promoting tourist destinations, which is confirmed by the development process it is experiencing and the specific examples presented in this study. The attractiveness of a tourist destination is a key factor of sustainable tourism development. It helps the tourism industry to stay competitive, and contributes to the process of forming a return tourist flow. The article proves that film-induced tourism can become a growing point of specified destinations, linked with film industry and can contribute to the recovery of domestic tourism under the pandemic consequences, which has suspended tourism all over the world.

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Future of niche tourism: diving in Russian water areas

Future of niche tourism: diving in Russian water areas

Sharko Elena R.

Статья научная

This article discusses the role of niche tourism as a special type of tourist attractions that form a unique tourist product. The goal of the study is to identify promising ways to boost of extreme diving tours offered in Russia, including possible ways to improve the skills of divers in order to expand the range of diving services adaptive for tourism. A systematic and situational approach, as well as formal logical analysis and desk research are the main research methods. Based on a literature review on the approaches to understanding the specific features of niche types of diving and the importance of tourist impressions in the formation of customer loyalty, the author discusses the development of such types of diving as Cave Diving and Bog Diving in Russia and abroad, as well as the main trends that affect the prospects for boost. Among these are: the search for effective combinations of regular tours with new elements of different types of diving; the popularization of extreme diving training programs not only within the framework of volunteer programs or as a personal hobby of individual clients, but also as an integral part of a tourist product with increased value for the client; the formation of diving infrastructure from the position of a tourist object. The main paths of further research are a comparative analysis of the best management practices and the development of a system of indicators for assessing the quality of a niche tourist product provided to visitors of Russia's diving centers.

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