Статьи журнала - Современные проблемы сервиса и туризма
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Developing strategy of wine festival promotion
Статья научная
The purpose of this paper is to determine how wine festival criteria impact on their promotion, and to develop practical recommendations and a strategy for wine festivals both during and after the COVID-19 pandemic. Design/methodology/approach - Qualitative data from 29 wine festival websites were gathered. Content analysis was used to establish criteria that affect promotion of wine festivals. Crosstabs were used to check whether established wine festival criteria affect a festival’s decision to disclose a participating wineries list as part of a marketing effort. The Alignment Squared model was used to draw up recommendations for organizing wine festivals during the COVID19 pandemic. Findings - Neutral, positive and negative criteria that have an impact on promotion of wine festivals were determined and practical recommendations were suggested on how wine festivals could benefit from these criteria. The connections between the general running time of wine festivals and their all-year-round marketing circle were studied. The statistical connection between wine festival criteria and its tendency to practice cross-marketing with participating wineries were examined. Originality - Recent studies do not consider and systematize the strategies for wine festival promotion. The criteria described in this study may be used as a basis for a comprehensive classification of wine festivals and bring valuable insights into organization of wine festivals around the world, while practical recommendations may be used as a guideline for organizers of wine festivals after the COVID-19 pandemic and if world crises like this ever happen again.
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Статья научная
This work aims to discuss the challenges of Educators of undergraduate courses in tourism in Brazil related to the operationalization of the teaching-learning process of Tourism. Regarding the specific objectives, we aim to: i) identify the main teaching methodologies of Brazilian teachers; ii) identify relevant aspects for teachers about their training path or their professional trajectory of these teachers. The main concepts discussed are related to the reflection on the didactic-pedagogical training of teachers and the teaching methodologies proposed by teachers in undergraduate courses in tourism in Brazil. To achieve the proposed objectives, we opted for a bibliographic and documentary study, and an analysis through analytical tools derived from Discourse Analysis, interviews conducted with 34 professors from 19 undergraduate courses in tourism in Brazil. Our main goal is to contribute to a reflection on the importance of giving more attention to the subject of teacher training of instructors of both undergraduate and postgraduate courses in tourism. The results point to recognition of the absence of formative possibilities in the academic environment and the use of different teaching practices usually centered on written texts and, more recently, on new information and Communication Technologies. This paper is the result of a doctoral study entitled "The audiovisual in higher education instructors' practice in tourism in Brazil: interfaces and tensions with leisure", which was developed in the Interdisciplinary Postgraduate Program in leisure studies of Federal University of Minas Gerais, under the guidance of Professor Christianne Luce Gomes (ANJOS JÚNIOR, 2021).
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Economic sociology of tourism development in the inner of Minas Gerais state (Brazil)
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Partnerships, arrangements, networks and other organizational relationships are pointed out as possibilities for promoting local development. The focus of this work is on the social immersion in markets of pewter souvenirs, traditional weaving and tourism industry, hotel and accommodation system in the microregion of Campo das Vertentes of Minas Gerais State (Brazil). The markets analyzed, between 2010 and 2020, were socially constructed and became effective through solidarity among individuals and organizations, with operational roles and economic interests immersed in social relations.
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Exploring the archetype of americaness and the excemplary principle: the fear of traveling abroad
Статья научная
Following a general introduction of colonialism, this essay reflects on the growth of US imperialism. It notes that colonialist exploitation depends on a pervasive ethnocentrism in which the metropolis is depicted as morally and culturally superior to the colonized. An example of travel writing is used to examine and appreciate this ethnocentric discourse. Precisely because travel literature is not written as a racist or ethnocentric polemic, it is useful in coming to understand the implicit value system and ethos that forms the foundation of colonial ethnocentrism. In the particular example, the colonial ethnocentrism is linked to the ideology of American exceptionalism which has deep roots in the American Puritantradition.
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Film-induced tourism as an innovative component of the experience economy
Статья научная
The article observes the development of international and domestic film-induced tourism. Film-induced tourism appeared several decades ago and now this type of tourism is experiencing its growth. Taking into consideration its opportunities for growth, a deep and systematic research of issues related to its specific aspects, target audience and development areas seems highly relevant. The article analyzes the definitions of film-induced tourism, which is highly important due to the diversity of explanations of this phenomenon and yet uncertain terminological base, the classification of film-induced tourism types is considered and the target audience is described. The article describes a study of international and Russian experience in organizing film-induced tourism, the most significant case studies of tourism are observed, and its economic significance and role in the economy of impressions is presented. The article proves that film-induced tourism can be considered as an effective advertising tool when promoting tourist destinations, which is confirmed by the development process it is experiencing and the specific examples presented in this study. The attractiveness of a tourist destination is a key factor of sustainable tourism development. It helps the tourism industry to stay competitive, and contributes to the process of forming a return tourist flow. The article proves that film-induced tourism can become a growing point of specified destinations, linked with film industry and can contribute to the recovery of domestic tourism under the pandemic consequences, which has suspended tourism all over the world.
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Food production as a factor in attracting religious tourism destinations
Статья научная
The article analyzes the assortment and other distinctive features of food products produced under the domestic and foreign monastic farms brands. Those of them that act as major attraction various types centers of religious tourism at the national and international levels were selected for the research. Using various examples, the authors justify existence of close interrelations between religious and gastronomic tourism and outline further prospects for strengthening these ties. The article emphasizes the relevance and practical significance of the monastic food brands development, as mutually beneficial for the tourism industry, consumers of recreational services and food products, as well as for the designated religious organizations. It is proposed to consider the production and sale of food products in the monasteries conditions as a significant factor in attracting tourists and pilgrims to the destination of religious tourism. The main types of the monastery food products are identified, the high quality of which causes demand among tourists and pilgrims - cheese, sour milk, alcoholic, confectionery. It is argued that in some cases, the only opportunity to taste and purchase food products that are unique in composition and recipe, produced under monastic brands, opens only during a visit to the monastery independently or as a tourist trip part. Therefore, the production and sale of food products under monastic brands can rightly be considered as a factor of attraction for religious tourism objects.
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Future of niche tourism: diving in Russian water areas
Статья научная
This article discusses the role of niche tourism as a special type of tourist attractions that form a unique tourist product. The goal of the study is to identify promising ways to boost of extreme diving tours offered in Russia, including possible ways to improve the skills of divers in order to expand the range of diving services adaptive for tourism. A systematic and situational approach, as well as formal logical analysis and desk research are the main research methods. Based on a literature review on the approaches to understanding the specific features of niche types of diving and the importance of tourist impressions in the formation of customer loyalty, the author discusses the development of such types of diving as Cave Diving and Bog Diving in Russia and abroad, as well as the main trends that affect the prospects for boost. Among these are: the search for effective combinations of regular tours with new elements of different types of diving; the popularization of extreme diving training programs not only within the framework of volunteer programs or as a personal hobby of individual clients, but also as an integral part of a tourist product with increased value for the client; the formation of diving infrastructure from the position of a tourist object. The main paths of further research are a comparative analysis of the best management practices and the development of a system of indicators for assessing the quality of a niche tourist product provided to visitors of Russia's diving centers.
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II Международная конференция «Санкт-Петербург - морская столица России. Морской туризм»
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Статья обзорная
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IV форум регионов-партнеров Калининградской области 13-14 сентября 2012 г
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Image of tourist destination: review and analysis of articles published in brazil
Статья научная
The tourist destination image is recognized by many scholars in the area as one of the main factors responsible for influencing the tourist’s choice of destination and, therefore, an essential factor to be considered in destination tourism management and planning, in order it can be sustainably competitive. The aim of this article is to conduct a systematic review of articles published in Brazil on the subject of destination image to provide an overview of how studies on the subject are being carried out. To this end, the SPELL platform was used to identify and collect the data. The sample of this study was compound by 23 articles existing on SPELL database, published between the years 2008 and 2020. Most of the articles studied are characterized as exploratory-descriptive research, empirical in nature, balancing between quantitative and qualitative methodological approaches. The main publications that serve as a basis for destination image studies were identified: Baloglu and Maccleary (1999); Echtner and Ritchie (1991); Gallarza, Saura and García (2002); Beerli and Martín (2004) and Chagas (2008). The results of this study seek to contribute to the scientific development about the tourist destination image serving as a basis to guide future studies on the subject and, consequently, to contribute to the development of tourist destinations.
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International tourism development in Western and Eastern Siberia in the 1960-1970s
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Relevance of the study is related to the ever-increasing interregional tourism trips that, on the one hand, positive affect the economy of the host region and develop its outbound tourism, and, on the other hand, retard the economic development of the directing region. The importance of research lies in the strengthen- ing trend of growth in tourism industry, because by 2020 tourist arrivals are projected to rise by 200% in comparison with 2000. In this regard, the research of international tourism development in the Soviet times (from 1960 to 1970) is of great theoretical and practical importance. The picture of international tourism development in the Soviet times, presented by the author, will help the regional authorities to predict some directions in its development in future and to solve some industry problems. In the 1960-s international tourism in the USSR has developed in two directions: inner-union and foreign tourism. The main role in the establishment and development of international tourism in the regions of Western and Eastern Siberia played the regional branches of the International business joint-stock company «Intourist» (JSC «Intourist»). The JSC «Intourist» activities were aimed at improving the level of service for foreign tourists, development a sense of responsibility in the team for the task assigned, improvement styles and methods of awareness- building and outreach efforts among foreign tourists etc. The extension of international relations of working people in the USSR was realized not only by receiving foreign delegations at home, but also by organization of international tourism for Soviet working people, employees and students. The Central Council for Tourism and Excursions under the All-Union Central Trade Union Council took an active part in international tourist exchanges carrying out these exchanges in close contact with the Chief Department for Foreign Tourism. About 90% of all tourist trips abroad among Soviet working people were carried out by the regional councils of trade unions. The inner-union tourism has grown with the help of international exchange among young people in the planned economy countries. This exchange was realized within the All-Union Central Trade Union Council activities through the agency of the Bureau of International Youth Tourism «Sputnik».
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Language schools for children and youngsters in the system of educational tourism market
Статья научная
The article analyzes the phenomenon of language schools as it is and its role for the development of language tourism market in the system of educational tourism. The authors focus on the problems of language schools for children and young people, as they constitute 90% of the target audience of this market segment. The modern problems which language schools are now facing are also determined as well as the perspective trends in their development. Summer language camp is recognized as the most adequate form of the market leader for the development in this segment nowadays. For the purpose of the research, the authors distinguish between the language travel combining tourism activities with language learning and the tours where language acquisition is the final goal in order to continue education in another country’s school or college and enter a university, or pass a qualification language exam. Main terms and definitions on the problem in question are also discussed in the article. Language schools are divided into network schools, large schools, small schools and home tuition schools. The marketing characteristics of each type of school are presented in order to suggest their comparative market analysis. The authors come to conclusion that a language school of any type appears to be a stimulating factor to the development of the national educational tourism market.
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Life-seeing как новая стратегия межкультурного взаимодействия в туризме
Статья научная
В статье рассматривается межкультурное взаимодействие в туризме с исторической точки зрения и с позиции современного взгляда. Затрагиваются вопросы развития туризма с экономической, социологической, психологической, культурологической и лингвистической позиций. В статье авторы подчёркивают важность туризма в структуре интерпретации общества, его влияния на качество международных контактов и выстраивание интеркультурного диалога. Делается акцент на том, что позитивное влияние туризма на многие сферы жизнедеятельности происходит не автоматически, а постепенно. В эмпирической части работы авторы демонстрируют свои наработки по созданию стратегии обучения межкультурному диалогу и взаимодействию на основе внедрения в работу гидов, экскурсоводов рассказов о своём наработанном опыте с помощью рассказов с целью сблизить понимание культур представителями разных стран. Такая стратегия также позволит более близко соприкоснутся с реалиями жизни страны, региона, который посетили туристы. Было выделено шесть этапов реализации данной стратегии для экскурсоводов Калининградской области. Использование данных этапов позволит более глубоко погрузить туристов в самобытность области. Сделаны выводы о том, что в будущем туризм может гораздо более интенсивно развиваться за счёт обучения экскурсоводов по этой стратегии. Если бы поощрялись такие формы туризма, как life-seeing (жизнеознакомительный туризм), то могли бы происходить глубокие встречи и интенсивный обмен.
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Статья научная
Marketing tools for promoting gastronomic brands in tourism
Статья научная
The development of a program for promoting specialized tourist products with gastronomic elements, at the stage of emerging demand requires the use of special marketing tools. The article reveals the marketing essence of the gastronomic tourist product and justifies the use of gastronomic branding as a fundamental tool for market positioning and promotion in a competitive market. An overview of the regional resource potential for discovering the recognizable regional gastronomic brands and gastronomic tourism practices substantiate the need to distinguish gastronomic tourism into an independent promising part of the industry. The results of the analysis of international experience in promoting gastronomic brands and products can be adapted to the conditions of the Russian Federation and used in building a national development concept of gastronomic tourism. The optimal form of marketing support for the gastronomic tourism development, taking into account the influence of current environmental factors, can be considered the creation of regional multifunctional digital platforms combining gastronomic tourism facilities into a single network, complete the tour program, promote finished products, and also enable the tourist to independently draw up a route based on individual preferences. It was shown that as accompanying marketing tools it is advisable to use: event calendars, regional exhibitions and fairs of gastronomic topics, independent positioning of gastronomic objects as centers of tourist attraction.
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Статья научная
Tourism is a challenge in terms of estimating its composition and economic participation due to its complexity and composition of actors from the most diverse production chains. This work seeks to measure the contribution of the tourism sector to the city of Juiz de Fora - MG through the Value Added - VA by Tourism Characteristics Activities - TCAs. Therefore, the publication of Gonçalves et al. (2020), by measuring the participation of tourism at the state level, proved to be of fundamental importance to guide the creation of the method then presented, for the municipal level. So, data from tourism supply side were used, obtained from the System of Regional Accounts - SCR and the Annual Social Information Report - RAIS, both managed and fed by the Brazilian Institute of Geography and Statistics - IBGE and the Ministry of Labor and Social Security, respectively. This measurement was done through the creation of a method that uses equations to calculate the proportionality of municipal data in relation to state data and through the application of a simple rule of three, obtaining the VA at the municipal level. The results showed that the tourism sector represents, on average, 4.55% of the total Gross Value Added in Juiz de Fora and 0.11% of the Gross Value Added in Minas Gerais. The subsector with the largest representation in the number of formal jobs in the TCAs in Juiz de Fora is the Accommodation and Food Industry, whose degree of occupation of formal jobs represents 88.31% in the average of the nine years in relation to the general total of jobs in the sector. However, this subsector represented the lowest average value added per formal employee/year. The greatest contribution in terms of value added, in each of the nine years in the same period, was attributed by Arts, Culture and Leisure activities. Still, it can be stated that, in the municipality, the index of formal jobs in the characteristic activities of tourism, in a certain subsector, is not directly related to its contribution in the VA of the municipality. A decrease in the contribution of the tourism sector to the municipality's economy from 2010 to 2018 was registered, and it was possible to conclude that the tourism sector has been weakening in the period and, therefore, the need for investments that foster this sector becomes urgent.
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Mice-индустрия и методические особенности подготовки кадров для крупных международных мероприятий
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В статье рассматриваются актуальные вопросы подготовки кадров для индустрии гостеприимства и, в частности, для MICE индустрии. Автор предлагает ознакомиться с опытом работы кафедры иностранных языков делового общения РЭА им. Г.В.Плеханова в свете подготовки России к Зимним Олимпийским Играм в Сочи.
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