Current state and development trends of ethnographic tourism in Moscow region
Автор: Khetagurova Valeriya Sh., Kryukova Elena M.
Журнал: Современные проблемы сервиса и туризма @spst
Рубрика: Новые туристские центры
Статья в выпуске: 2 т.14, 2020 года.
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In the analysis of the current state of theoretical approaches to the development of ethnographic tourism, systematization of the research methodology based on foreign and Russian experience, the prerequisites and factors for the development of ethnographic tourism in Russia were identified, the specificity of ethnographic tourism in tourist flows was revealed; the place and role of the Moscow Region in the development of ethnographic tourism in the Russian Federation are substantiated. Evaluation of the resource base within the Moscow region allows revealing the geopolitical, economic and social aspects of the formation of ethnographic tourism in the region. As a result of the study, trends in the development of ethnographic tourism were identified, the most promising areas in the region were identified: ethnic, ethnographic, ecological-ethnographic, anthropological tourism. In addition, in accordance with the developed technology, the regions of the Moscow region that have the greatest potential for the development of ethnographic tourism were identified: Sergiev Posad district and Mytishchi. The most successful practices of organizing ethnographic, ecological and ethnographic tourism within the Moscow region are analyzed. Based on the results of the analysis, it was possible to identify existing problems in the organization and development of ethnographic tourism in the Moscow region, and to suggest possible solutions to them, namely: creating a unified information base; differentiation of concepts and their fixing in regulatory documents; the introduction of seasonal promotions; more active use of the resource base for the development of varieties of ethnographic tourism; improving marketing strategy. An analysis of the prerequisites and factors for the development of ethnographic tourism in the region contributes to the popularization of ethnographic tourism in the Moscow region in the Internet space, ensures the sustainable development of this type of tourism, folk crafts, and museum and exhibition business in the region. Ultimately, this allows for an increase in the tourist flow, as well as creating additional jobs in the tourism industry in the suburbs.
Moscow region, ethnographic tourism, tourist flows, tourism industry, ethnomuseum, ethnocultural parks and complexes
Короткий адрес: https://sciup.org/140249872
IDR: 140249872 | DOI: 10.24411/1995-0411-2020-10211
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