Статьи журнала - Современные проблемы сервиса и туризма
Все статьи: 1076
Статья научная
At the current stage of the development of micro-mobility technologies and business models, especially scooter sharing that appeared in North America and Europe in the last two years, it is already possible to consider with a high degree of certainty at least some mobility transformation opportunities for the tourism sector. The widespread use of electric scooter sharing can be instrumental and very efficient in alleviating problems of overtourism, as new configurations are emerging in terms of the coverage (catchment) area and thematic combinatorics of tourist and excursionist visitations, and, quite apparently, better accessibility of secondary and tertiary attractions of cities. Micro-mobility, which includes different types of means of individual mobility, becomes not only an additional transportation factor of tourist visits, but also a fundamentally innovative and progressive “transformer of experiences”, which allows efficiently disperse tourist and excursionist flows across wider areas of tourist destinations...
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Статья научная
The possibilities of spreading the positive experience of using new forms of recreation and tourism - glamping, theme parks and weekend vacations, to increase the efficiency of socio-economic development of Russian regions are considered. The interconnection of these forms and their influence on the development of domestic tourism for the country, on the increment of budget funds of the municipal territories of their implementation are noted. The reserves of using the recreational potential are revealed using the example of the recreational macro-region of Crimea. The need for additional personnel with their thematic specialization in types and forms of recreation and tourism is noted, both for the operational implementation of their functioning, and for promising design and scientific support for the qualified management of these processes. The absence of a developed systemic socio-economic mechanism for involving new forms of recreation and tourism in the processes of effective development of the region is emphasized. The decisive role of software solutions at the state and municipal levels in the implementation of applied tasks to achieve the main goal of socio-economic development of the regions is shown. The necessity of supplementing state regional programs with targeted subprograms, oriented in this case to a multiplicative increase in the contribution of tourism to employment in all associated types of economic activity in the municipal territories of the region, is substantiated. An important place in the program-targeted approach is occupied by the cluster and network organization of the development of new forms and types of tourism, their system-forming role in creating new jobs in the region, in its municipal territories. The specification of the functions of the apparatus of state and municipal government in the region is attributed to the organizing functions of obtaining the final results of the effective impact of new forms of recreation and tourism on the socio-economic development of the region, on achieving a new level of quality of life for its population. The recommendations on expanding the network of training workers in regional municipalities on thematic types of new forms of tourism that are characteristic of their territories are a natural continuation of the need to create scientific and practical laboratories at regional universities, jointly with the state and municipal governments of the regions.
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New formats and technologies for organizing gastronomic event tours in the Caucasian Mineral Waters
Статья научная
The work is aimed at scientific and practical justifying the theoretical and methodological approaches to the event gastronomic tourism organization and assessing their impact on the socio-economic development of the region. The hypothesis of the study is in idea that event tourism can be an effective method of a socio-economic development of a tourist region and an important communication factor in attracting tourists. Providing a planned and systematic approach to the preparation and implementation of event activities, considering the vital interests of both tourists and the local population, is a key to success of event tourism. The events included in the program of the event gastronomic tour should be developed on the platform of identical regional gastronomic and cultural-historical resources, in accordance with a professionally developed scenario. The marketing strategy for promoting newsworthy events should be based on the principles of the interaction with the media on a mutually beneficial longterm basis and а subsequent summing up with replication of rewarding experience. Within the framework of the research, the authors have developed a methodological platform and a model concept for organizing newsworthy events of a gastronomic format, including organizational, marketing and production blocks. The artcle offers an effective program for the promotion of a gastronomic event and identifies its main marketing tools. As a result of the study, by methods of a system analysis, generalization and synthesis, the authors have developed technologies for organizing newsworthy events, and proposed an algorithm for assessing the effectiveness of the social and economic impact of event tourism on the economy and social environment of regions exemplified by the federal resorts of the Caucasian Mineral Waters.
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Niche tourism as a psychological and pedagogical practice and a direction of additional education
Статья научная
Niche tourism is aimed at satisfying special interests of tourists. These are tours for clients with special motives and travel goals. Not massive interests of clients realized by the stakeholders of tourism market create conditions for the special interest tourism development. The niche type of tourism is in one way or another aimed at meeting the needs of tourists with a special type of life and consumer orientations: these are people with a relatively high degree of reflection and self-reflection, striving to saturate the needs that are absent or not realized by the bulk of people (“higher”). Such people often understand a travel as systemic one, including health and recreational (healing), cultural and educational (philosophical and esoteric) and extreme mystical (spiritual, magical, shamanistic, etc.) components. Self-improvement and self-realization, harmonization and clarification of relations with the world, introduction to new experience and secrets of the universe as motives of tourist activity form a special stage in the formation and development of tourist motivations. Tourist travel is an important sphere of self-realization and self-actualization of a person, his self-improvement. In the context of this function and even mission, tourism of special interests has a set of advantages over mass tourism. It has intensively manifested psychological and pedagogical functions of preventing and correcting disorders, as well as supporting the development and habilitation of a person. Modern niche tourism requires the training of specialists familiar with psychological and pedagogical technologies to support human development, in two ways: 1) in the process of retraining or additional training of educational psychologists in the field of (niche) tourism; 2) retraining or additional training of specialists in the field of tourism in the field of psychological and pedagogical problems of support (coaching support) of the development and career of an individual.
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Статья научная
The article shows the features of the construction and the actualization of the rural settlement mission under conditions of post-industrial transformation within the tourist territory development according to Tourism Development Strategy in the Russian Federation until 2035. The article proposes the method of designing the mission as a relevant socially significant role of the settlement as a system in cooperation with the local community and the external economic environment. The authors emphasize the need for constant identifying the compliance of the current settlement mission with current trends of socio-economic, political and cultural development. It should be noted that changing the settlement mission in the process of its historical development is an absolutely typical and normal process. The authors also state that the formation of tourist territory is impossible without its current mission. The study is accomplished as a part of the «Ust-Kachka Historical Park” project, the winner of the Competition of Projects “Cultural Mosaic of Small Cities and Villages” in Volga Federal District of the Russian Federation, and supported by the Charity Foundation by Elena and Gennady Timchenko in 2019-2020 and MBI “Red-Zvodovsky Rural House of Culture”. The study includes interviews with 30 rural opinion leaders. Studying scientific, methodological, and journalistic literature, as well as factual, statistical and analytical material, collected as part of the study, made it possible to draw the conclusions.
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Organization of ethnoparks in Tashkent
Статья научная
The article is devoted to the issues of organization and functioning of ethnoparks in Tashkent. The idea that ethnoparks can convey the spirit of the cultural heritage of people and ethnic groups is proved. The purpose of the article is to investigate aspects of the creation of ethnoparks in Uzbekistan and the prospects for its development. The article explores the concept of “ethnopark” from the point of view of different fields of knowledge, and gives an author definition of ethnoparks one of the new segments of the tourism market in Uzbekistan. The author focuses on the stages of development of ethno-parks, as well as the construction and renovation of the selected location of the ethnocultural complex. Social-psychological, demographic, economic characteristics of the chosen place, as well as geographical location in relation to cultural, natural, transport and leisure facilities are highlighted and described. On the basis of marketing analysis of the market and possibilities of the chosen place for the ethnopark, it is established that the proposed “Navruz” ethnopark will be a place offering master classes of traditional crafts of peoples (pottery, carpet weaving, etc.) for tourists. This article explains the idea that the ethno park will contribute to increasing employment through the creation of additional jobs, the development of the recreational infrastructure and tourism will lead to an improvement in the living standards of the citizens, as well as satisfy the needs for active and productive pastimes, health promotion, acquisition of cultural values, patriotic nurturance of the young generation of the republic. The article summarizes some of the results of the study concluding that the project to create an ethnopark and the prospects for its expansion in the republic will increase the demand for tourist products, increase the ratio of tourism in the GDP of the region, reduce the flow of outbound tourists from the country through the development of internal tourism.
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Past and future of theme parks: customer experiences as a trump card
Статья научная
The article discusses the role of customer experiences provided by theme parks that are a special kind of tourist attraction forming a unique tourist product. The goal of the study is to identify promising ways to boost the quality of theme park design and service in Russia. A systematic and situational approach, as well as formal logical analysis and desk research are the main research methods. Based on the literature review on the approaches to theme park specifics and the role of tourist experiences in gaining customer loyalty, the authors discuss the development of theme parks in Russia and abroad, as well as major trends that affect their future development. Among these are: the search to combine elements from different park types; networking, both in terms of collaborative relationships with park stakeholders and in terms of building networks of parks under a single brand; the creation of unusual theme parks that meet the specific interests of niche tourists audiences; increased use of VR/AR technologies. The main paths of future research are benchmarking best management practices and the development of an adapted system of indicators for theme parks in Russia to assess the quality of tourist product provided for park visitors.
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Статья научная
Tourism is one of the principal sectors of the economy that makes an important contribution to the distribution of income in society. Tourist activity has shown great expansion and participation in the economy, while developing in an atmosphere of intense competition and demand on the part of its users. The objective of this research is to analyze tourists perception of the quality of services offered in a cultural tourism attraction in Paraíba. The studied object, located on the coast of João Pessoa - PB, stands out for being a pioneer in the activities offered, since it is the only one that offers cultural and environmental immersion in Brazil having a set of 32 villages of the Potiguara ethnicity. To support the research, studies on the evaluation of services in tourism were adopted, specifically the TOURQUAL Model. The data was obtained through mixed qualitative research on TripAdvisor, and the data was analyzed based on the 28 TOURQUAL indicators. It was noted that the destination was well evaluated, considering the reality of a little explored community-based cultural tourism, since this research is the first carried out in the place, which covers a total of 32 indigenous villages that offer cultural and environmental immersion in the Potiguara ethnic group. The studied destination has a remarkable potential for growth, where in the research, improvements were suggested so that the destination can be more recognized in the national scenario. In addition, the significant engagement of local public bodies stands out, as the destination's initiatives move the local economy, generating income and employment.
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Piau'i regional gastronomy: a tool for cultural discoveries
Статья научная
Gastronomy can be considered a key aspect of an intangible cultural asset and is included in the Livro de Registro dos Saberes (Knowledge Record Book) of the Instituto do Patrimônio Histórico e Artístico Nacional (National Historic and Artistic Heritage Institute) in Brazil. Brazilian gastronomic traditions are considered as a large set of sociocultural practices and in simple dishes, food and production habits from many generations are attributed. In this way, the aspects of identity inherent to social transitions between communities, generating the feeling of belonging among social groups, which until then saw these habits as a simple means of subsistence, are currently an attraction of great influence in the tourist, cultural and geographical field. Gastronomy is a way of connecting social relationships and, within its methods, thoughts and protocols are contained, aggregating knowledge from different times. From the study of gastronomy, in its vast themes, it is possible to understand that in Brazil there are still many heritage treasures to be discovered, adding them to our mixed cultural structure. Thus, this research aimed to recognize from the point of view of gastronomy the expertise of making cassava flour as an intangible cultural heritage of the state of Piauí, being a relevant activity for the subsistence of many communities such as the village of Canto Grande, in the municipality of Cajueiro da Praia, in the state of Piauí. The methodology adopted was based on bibliographic research in books and scientific articles, in addition to participatory observation, in the context of the production processes of the cassava flour in the village of Canto Grande, providing information about the diversified method of production and the materials and tools used by this community located in the northern part of Piauí.
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Psychological and pedagogical aspects of glamping: tourism as a practice for personal development
Статья научная
One of the situations of the formation and development of personality is associated with tourism, its traditional and innovative types, including glamping. In its immediate, non-delayed relaxation potential, glamping is a very productive and effective practice and technology of tourism, however, the idea of glamping initially involves stimulation and simulation of communication with nature, and as such, with reality. Although the practice of glamping as a whole creates the conditions for the activation and development of a person’s interest in nature and culture, in himself as a subject of nature and culture, its capabilities cannot be overestimated. The ideological orientation of glamping and its consumers towards comfort is rather an attempt to get away from reality, rather than return to it. Therefore, the influence options and types of consequences, possibilities and limitations of glamping in the framework of different programs and orientations can vary significantly. There are attempts to comment on the psychological aspects of glamping as a type of psychotherapeutic and ecological tourism, but they do not go beyond the current findings and advertising and analytical articles on glamping sites and, a bit, social networks. The research method is a theoretical analysis of the psychological and pedagogical aspects of glamping. The study is of an exploratory nature, aimed at identifying the psychological, pedagogical and other problems and possibilities of glamping as a type of ecological and ethnic tourism. Among the existing areas of research, the leading ones are two points of view on glamping: 1) as a successful and promising type of tourism and recreation of a person, containing numerous psychological and pedagogical development potentials and combining previously unconnected (proximity to nature and comfort), 2) as a type of relaxation -recover tourism aimed at avoiding reality and simulating development.
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QR-код Эрмитажа: статистика, посетители, факты
Статья научная
Статья посвящена исследованию эффективности новых технологий, используемых в информационном обеспечении постоянной экспозиции, представляющей археологические коллекции Государственного Эрмитажа, которое показало, что подробное знакомство с памятниками археологии доступно незначительному числу посетителей в год. В качестве альтернативы существующим подходам к подаче информации посетителям было предложено освоить технологию, основанную на культуре участия. Исследуемый проект «Молодые - молодым» был подготовлен и осуществлен за полгода благодаря участникам из разных стран, работающим в Службе Волонтеров Государственного Эрмитажа. В рамках проекта был проведен детский творческий конкурс «Открой Эрмитаж!», осуществленный в виртуальном пространстве. Автор, опираясь на результаты статистического исследования, намечает перспективы использования QR-кодов в музейной практике.
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Research of development possibilities of estates tourism in Crimea
Статья научная
Currently, the historical and cultural heritage most often motivates tourists for travel. It determines the increase in tourist flows, positive image of the region and the further promotion of the tourist product in the service market. The uniqueness of Crimean historical heritage lies in the cultural diversity of the historical and cultural heritage. Solving an urgent problem that is the returning of the image of the Crimea as a region attractive to tourists, is possible only on the basis of the development of a unified state policy and national tourism concept, the preparation of a competitive tourist product and its promotion. The Crimea, as a potential object of tourist interest, can become one of the leading cultural centers in the South of our country while fulfilling one of the strategic development directions of a new cultural space. The estate tourism is one of the important vectors for the tourist activity development. Manor objects (villas, mansions, estates) or manor ensembles that have significant tourism potential are the most attractive objects. They are attractive for a large number of recreational lovers. Crimea having its unique display objects, both natural, cultural and historical, can become the basis for the formation of a southern tourist center for the development of estate tourism.
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Rhetoric in tourism websites: innovative technologies to engage consumers
Статья научная
The persuasive power of advertising discourse is very much experienced today. The same happens in relation to tourism marketing materials. In order to attract the attention of the viewers, the travel companies choose various techniques to express their notion of the brand. Technologies are constantly evolving bringing new solutions for web designers. Hence, there exist different innovative approaches in tourism marketing to attract and convince potential tourists to book a tourism product. The present article elucidates and discusses new technological solutions for tourism websites to allure potential tourists. The paper reviews the elements of persuasive web tourism marketing, such as 3D virtual tour, online webcam, interactive map, Google Maps, and online booking form. These technologies provide useful information, create additional experiences in the viewers and help them finalize their decisions. The article highlights how these components as persuasive strategies of tourism promotional materials can influence the decisions of tourism websites’ users. The result section provides the real examples of deployment of the mentioned technologies in influencing the audience by the websites of “Karpaty” and “Solva” resorts (Ukraine). All these techniques form a theoretical framework for researches on persuasiveness and are worth attention as they play an important role in the promotion of tourism services. The data collection of this study will provide updated information in relation to rhetoric of tourism.
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Статья научная
The article reveals modern trends in the development of tourism both in Russia and abroad. The authors first of all provide an overview of trends emerging in the pre-coronavirus period and associated with a shift from mass-tourism to its sustainable forms. The study as well underlines the problems that emerged during the COVID-19 pandemic, both in consumer demand and by tourism providers. Particular attention is paid to the types of domestic tourism, which, according to experts, will receive an additional impulse for development in the post-coronavirus period. The practical aspects of organizing weekend itineraries as a promising type of domestic tourism are considered on the example of the internal regions of the Kaliningrad region of Russia located on the mainland adjacent to the Curonian lagoon. According to the results of the study, an integrative model of the formation of a recreational effect by active tourism technologies was developed taking into account the concept of sustainable development in post-coronavirus conditions. Field studies were carried out as part of the implementation of the international project of the Lithuania-Russia Cross-Border Cooperation Programme 2014-2020 ““Сommon Heritage of Curonian lagoon: from Extraordinary to Familiar - CROSS-HERITAGE».
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Sea cruise tourism in specially protected natural areas of Arctic
Статья научная
The article examines the importance of sea cruise tourism in protected areas and determines the role of sea cruise tourism in the Arctic PAs as a priority and competitive type of tourism. The author analyzes the protected areas of the subjects of the Russian Arctic and identifies those that can be used for organizing sea cruise tourism. For organizing arctic cruises the author recommend to use cruise sea and scientific expedition ships. The article represents the results of SWOT analysis and identifies the development prospects for the of sea cruise tourism, in particular in the protected areas of the Arctic on the basis of the “Strategy for the development of tourism in the Russian Federation until 2035”. The author reviles the strengths and opportunities of the Arctic for the development of sea cruise tourism in protected areas, determines its main function. As form of ecological tourism, it is scientific and expeditionary activity aimed at the preservation of natural biodiversity, the development of the maritime transport structure, and the receipt of income from this type of tourism.
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Статья научная
The relationship between transportation and tourism is inseparable, and both are services that provide user experiences. The systemic view has been paradigmatic for the treatment of this interface. However new approaches have emerged, including others based on the larger web of mobility. In order to create a new research agenda on Transportation and Tourism involving Brazil, it is necessary to investigate the scientific production to verify the state of the art, which is the main objective of this study. This research is exploratory and descriptive of a qualitative nature, and it was carried out through a bibliographic survey and software support was used for the spreadsheet, textual and geographical approaches. As for the results, on the one hand, this snapshot allows us to understand the epistemological advances. On the other hand, it provides indications for these advances to be incorporated into the discussions on planning and management of transportation and Brazilian tourist destinations, constituting premises of the Applied Social Sciences. Besides, from the state of the art identified, it is possible to launch new interdisciplinary perspectives on the future of research, proposing a strategic agenda for research in tourism and transportation, based on creativity and innovation in both the theoretical and methodological fields.
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Systemic analysis of the Juiz de Fora tourism supply chain (Brazil)
Статья научная
This research aimed to analyze the tourism supply chain (TSC) in Juiz de Fora (MG), focusing on its structural components, main links, internal management process and possible inter-organizational relationships. We used a literature review on operations management, production management, production planning and control (PCP), logistics and supply chain on tourism, to analyze and compare the proposed concepts and offer a model related to the tourism product. Methodologically, this study used a mixed research, mainly quantitative but with some complementary qualitative questions. It was conducted a systematic mapping, through a non-intentional and probabilistic sampling with 100 companies that make up the TSC in Juiz de Fora (MG), complemented with qualitative data, on the reasons for certain types of behavior and practices of these companies. Empirically, the supply chain in question was considered from all its main links, namely: lodging, food, travel agencies, cultural equipment and transportation. Its analysis was carried out on the basis of 6 blocks of questions, each of them having a set of questions, which generated an “x-ray” of the TSC in Juiz de Fora. The results show that despite generating an average annual revenue of 3.6 million/year per company, the sector still lacks internal improvement in management practices, as well as inter-organizational integration, which leads to the conclusion that the output could be better if such optimizations were introduced.
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The concept of skansen: origins and stages of development
Статья научная
The article discusses the development a special type of museums in Europe - open-air museums. Such in- stitutions named «skansen» in honor of the first open-air museum, which opened in 1891 in Stockholm at the initiative of Arthur Hazelius. The five historical stages in the history of European skansens are offered to distinguish: 1) origin of the idea and the opening of the first skansen (up to 1891); 2) the establishment of skansen (from 1891 until the First World War); 3) Inter-War Period (the period between the First and Second World Wars); 4) Post-war reconstruction (up to about 1960); 5) Development of skansen as a scientific- research institution and tourism center (from 1960s until today). Each of the selected stage is characterized by its process of deepening and expansion of activity of skansens as special kind of museum establishments. Museums change according to the era and social requires. Skansen emerged in response to the disap- pearance of the traditional economic system and national culture under the influence of the processes of industrialization and globalization. Today skansen is the effective means of translation to new generations an appropriate national historical and cultural identity, traditional way of life of the people. Skansen (open- air museums) is important tool of intercultural and inter-civilizational dialogue. Such museums are also a means of communication, which able to withstand to many cliches and misconceptions imposed by the mass culture. Today the organization of open-air museums is one of the most promising and effective ways to preserve historical and cultural heritage. This type of museum has got status of «museum of the future». The article briefly discusses the most interesting and popular open-air museums as tourist destinations of the Nordic countries.
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The creation of touristic image of sanatorium “Avangard”, Nemirov city, Vinnitsa region
Статья научная
Modern ways of promoting tourism product in Ukraine take place in the context of globalization and the transition to the Information Society and increase competition for consumers. It is hard to overestimate the role of tourism in socio-economic development in different regions. Tourism is a very specific sector of the economy. Tourism is regarded as one of the most profitable and intensively developing branches of the world economy. Modern tourism takes an increasingly important place in the economy of Ukraine. In Ukraine in the first half of 2017, 6.3 million tourists entered, which is 8.7% more than in the same period of 2016 (5.8 million foreigners). Crucial conditions for survival on rigid travel market are the need for concentration on a high-quality tourism product, able to satisfy the highest demands of modern tourism consumer, and promote itself to the market. A significant role in this process is played by four groups of factors: megafactors (climatic condition of the area), macrofactors (country its level of economic and political development), mezofactors (region destination, its social and touristic features a variety of tourism product) and microfactors (human resources, comfort and service, product promotion technologies, including social networks are prominent, etc.). The paper is aimed at creating the touristic image of sanatorium and resort located in the city Nemirov, Vinnitsa region, Ukraine using different mezofactors, information technology and the Internetprepared for promoting tourism product of these destinations. The authors focus their attention on the development of sanatorium “Avangard” located in the city Nemirov, namely on the creating of itsimage on the tourist market. Main purpose of the work is to investigate image of sanatorium and resort located in the city of Nemirov of Vinnitsa region, which contribute to attract the visitors or tourists, and consistently promote this entity on the market using different marketing communications.
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The current state of children's tourism in Lipetsk region
Статья научная
The article examines the main trends in the development of children’s tourism in the Russian Federation, identifies the obstacles to children’s tourism’s fulfillment of its significant role: to participate in the upbringing, education and health improvement of the younger generation. The destruction of the socio-economic system of the Soviet state radically changed the structure and approaches to organizing children’s tourism in the Russian Federation. The author presents a generalized picture of negative processes in children’s tourism, based on the results of statistical data over the past 5 years and the results of recent scientific research. At the state level, a number of measures are being taken to resolve the situation, which relate to changes in the regulatory framework and in organizational and management structures. These numerous attempts, however, do not create conceptual foundations in the development of children’s tourism, do not have a systemic nature and, as a result, do not give the desired effect. Regional specifics in the children’s tourism development reflect the national trends. This is clearly demonstrated by the experience of the Lipetsk region, in which, along with negative trends, the author traces a number of positive points: an increase in the number of children who have rested in children’s health camps, the continuation of the traditions of tourism and local history work on the basis of additional education institutions and within the framework of organizing one-day and multi-day tourist trips, activities of the Argamach Archaeological Park and The Forest Park. The article identifies a number of organizational decisions and initiatives as promising areas (the creation of the Committee for the Development of Children’s Tourism in February 2020, the results of the Committee’s meetings in 2020), which should raise the level of development of children’s tourism.
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