Theoretical and methodological bases of formation of the university students' readiness for media educational activity

The article considers theoretical foundations for the formation of university students' readiness for media educational activities. The authors formed the frame structure of the terminological field of the problem and described the substantive-semantic content of the central concept of the study “students' readiness for media educational activity”. Readiness for media educational activities is considered from the point of view of structural, functional and systemic approaches and is interpreted as a type of professional readiness, including knowledge of the structure, language and theory of media, perception, interpretation, creation of media text and its adaptation for students, experience in using media technologies and individually professional qualities necessary to implement professional pedagogical activity. The article presents the results of an analysis of the historiography of the problem of the formation of future teachers' readiness for media educational activities in three main periods. For each period the authors analyze the level of formation of scientific ideas on the central concepts of research and the development trends of the problem under study. Based on the data obtained, the scientific basis for the design of the pedagogical system for the formation of university students' readiness for media educational activity is described and a definition of this system is given. The authors consider the interactive approach and the information and communication approach based on the digitalization of education as theoretical and methodological approaches to the development of the system.