“Selfie” as the paradigm of cultural change

Since the introduction of the mobile phone technology, at the end of the last century, digital photography as a medium has changed rapidly, especially regarding the image distribution. With a new stage of Web2 interface development in social networks, such as Facebook, Twitter, Instagram et al these changes become more profound, especially regarding unpredictability of the distribution. Basing a differentiation on historic layers of pre-modern, modern and postmodern relationship to self, being conditioned and framed with technology, I will try to analyze a shift occurring in visual self-perception, analyzing changes of visual paradigms, since pre-modern times. These technologies are; camera obscura, photocamera, compact camera and mobile phone camera. Contrary to the times of camera obscura in which a subject was defining the space, or the subjectivised space of photo technologies, in selfie enabled technologies, subject and the object appear and at the same time; are - the same.