Target segment allocation at the computer market with analytic hierarchy method

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The article deals with methodology of target-attractive segment allocation at the computer market on the basis of requirements and multistage hierarchical synthesis analysis. At one of the stages the most significant requirements for target segments will be outlined, then the firms meeting this or that requirement will be defined.

Target segments, computer market, computer firm, attractiveness estimation of target segments, consumer expectations, hierarchical synthesis, degree of conformity of firms to expectations

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IDR: 14970645

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