Tourist attraction of the beach resorts of Krasnodar region: the potential and prospects for development

In sociological studies, the problems of recreation within the framework of society and a specific person have recently acquired an increased interest. In particular, the relevance of the topic of this publication is due to the fact that beach tourism as an important type of recreation is one of the most dynamic and promising forms of tourism and leisure activities of man. The authors argue that, given the potential and proper development, the tourist attractiveness of the beach resorts of the Black Sea coast, in particular, can play an important role in resolving the current particular crisis of the resort and recreation industry, as this attraction contributes to the development of beach infrastructure, environmental protection and social health savings Russians. On the basis of complex empirical research, the co-authors propose their own method of improving the forms and methods of activity for the development of resort-tourist and beach-recreational areas of the Black Sea Coast of the Krasnodar Region.