The system of goods promotion as a factor of engineering production development
Автор: Gribanova Olga Aleksandrovna
Журнал: Economic and Social Changes: Facts, Trends, Forecast @volnc-esc-en
Рубрика: Development strategy
Статья в выпуске: 1 (9) т.3, 2010 года.
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The article describes the specifics of marketing of engineering products for industry. A systematic approach to the formation of products promotion on the market and parametric (model) series as a promotional tool are proposed. On the example of Vologda enterprise it is shown that constructive stock keeping policies aimed at creating versions of products throughout their life cycle facilitates the successful marketing and is a factor in increasing production efficiency.
Sales promotion system, marketing of engineering products for production purposes, modification of production, and parametric (model) series, assortment policy, life cycle of goods
Короткий адрес: https://sciup.org/147223172
IDR: 147223172
Список литературы The system of goods promotion as a factor of engineering production development
- Sales of large equipment: contacts technology/Tekhnomir. -2003. -№ 4. -Pp. 90-91.
- Kotler, F. Fundamentals of Marketing: translation from English/F. Kotler. -M.: Rosinter, 1996. -704 p.
