The psychological influence of online advertisement on adults

Автор: Tibaykina Yana R., Volkodav Tatiana V.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 12-1 (28), 2018 года.

Бесплатный доступ

The article is devoted to the problem of the impact of advertisement as a marketing tool on the consciousness and consumer behavior of adults. The study involved N=40 students aged from 18 to 25 years old.

Online advertisement, impact of advertisement, customer behavior, students, psychology

Короткий адрес: https://sciup.org/140280751

IDR: 140280751

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