Сравнительный анализ международного брендинга вооруженных сил и российский национальный брендинг инноваций в оборонно-промышленном комплексе как ответ на глобальные вызовы современности

Автор: Данилова Елена Александровна

Статья в выпуске: 7, 2017 года.

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Статья посвящена сравнительному анализу брендинга вооруженных сил, военно-политических объединений и оборонной отрасли в целом в различных странах. В условиях роста угроз глобальной и национальной безопасности брендинг вооруженных сил неизбежно становится необходимой политической технологией для ведущих мировых держав. Включение символических ценностей безопасности в национальный имидж определяет позицию и конкурентоспособность государства на международной арене. Для России системная и последовательная реализация стратегии национального брендинга с опорой на компетенции оборонно-промышленного комплекса как одну из главных стратегических отраслей в российской промышленности является политической задачей номер один в целях роста геополитического влияния и патриотизма населения для консолидации нации перед лицом глобальных вызовов.

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Национальный брендинг, брендинг вооруженных сил, армия, оборона, национальная безопасность, оборонно-промышленный комплекс

Короткий адрес: https://sciup.org/170168864

IDR: 170168864

Список литературы Сравнительный анализ международного брендинга вооруженных сил и российский национальный брендинг инноваций в оборонно-промышленном комплексе как ответ на глобальные вызовы современности

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