Methods of self-presentation in mass media texts by Dmitry Bykov (on materials of the “New newspaper”)

The revival of interest in artistic and journalistic genres is one of the tendencies of development of modern journalism. Thus newsmen can use variety resources of influence on target audience. This article is devoted to the investigation of some methods of self-presentation in Mass-media texts. The object of the study is thesatirical articles by Dmitry Bykov, which are the materials of the social and political newspaper “New newspaper” for the years 2012 and 2013. Dmitry Bykov writes only satirical articles for this newspaper. These publications are brand for the editorial staff and readers. In this regard, the self-presentation is the main communication strategy. The communication tactics, techniques and language resources providing the self-presentation are analyzed in detail. In conclusion, it is reported that a combination of text in different ways of self allows the journalist not only elevate their status and become a kind of brand publications, but also an effective impact on the consciousness and perception of reality different categories of readers.