Markers of linguo-conflictogenicity of modern mass media discourse in Russia in the post-truth era

The article is devoted to the analysis of the repertoire of conflictgemes circulating in the modern mass media discourse of Russia. The complexity of studying the markers of linguo-conflicogenicity is predetermined by the social “aura” of the stigma of the conflict phenomenon itself, which affected the lacunarity of linguistic research. Understanding the manipulation techniques used in inciting conflicts is necessary not only for the implementation of prohibitive measures, but, above all, for determining the front of preventive work to stabilize social attitudes in society. The authors analyze the “trigger mechanism” of conflict in society in connection with the use of verbal-nonverbal components of mass media discourse aimed at the psycho-emotional sphere of recipients.