Managing competitiveness in XXI century: effective business instruments

The article is dedicated to the issues of managing competitiveness in the modern age of globalization, technology and innovation. The purpose of the paper is to analyze the influence of factors of competitiveness and offer effective tools for companies to create competitive advantages. The working classification of competitiveness factors includes external and internal factors. The external business environment covers industry-specific environment - competitors, customers, suppliers, as well as non-sectoral, economic, social, political, technological and other factors.