Как искусственный интеллект меняет маркетинг

Как искусственный интеллект меняет маркетинг

Автор: Милихат Риза, Калимолдаев Максат Нурадилович, Абдилдаева Асель Асылбековна, Отман Мохамед

Журнал: Проблемы информатики @problem-info

Рубрика: Прикладные информационные технологии

Статья в выпуске: 4 (57), 2022 года.

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В данной статье рассматривается использование искусственного интеллекта в маркетинге и его стратегическая основа реализации. Сила искусственного интеллекта (ИИ) с алгоритмами машинного обучения быстро меняет деловой мир и создает новые тенденции в маркетинге. Вызовы и возможности передовых технологий в эпоху четвертой промышленной революции. Мы утверждаем, что ИИ существенно изменит как маркетинговые стратегии, так и поведение клиентов, а также откроет новые возможности для отраслей и предприятий. Кроме того, мы описываем ключевые проблемы ИИ в маркетинге. В будущем ИИ станет новой отраслью управления бизнесом и коммерцией. Интеграция информатики и управления бизнесом станет новой тенденцией будущего. Ключевые проблемы ИИ в маркетинге.

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Искусственный интеллект, машинное обучение, цифровой маркетинг, маркетинговая стратегия

Короткий адрес: https://sciup.org/143179897

IDR: 143179897   |   DOI: 10.24412/2073-0667-2022-4-84-106

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