The economic regulators of the resort area ecosystem development

Автор: Gvarliani Tatyana E., Karandasova Iana V.

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг услуг и территорий

Статья в выпуске: 5 (97), 2021 года.

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Resort areas are drivers of socio-economic development of regions both in Russia and in many countries of the world, and therefore require an integrated approach to ensuring their balanced functioning. The ecosystems of resort areas include recreational, natural therapeutic resources and resort infrastructure and are fundamental competitiveness condition. The relevance of the article is due to the processes of ecosystem degradation occurring everywhere, as well as the high growth rates of domestic tourism creating increase the tourist and recreational load on resort areas. Without the necessary set of measures, it all can lead to a deterioration in the quality and value of ecosystem services, a decrease in the competitiveness of the territory, and decline in the tourism industry and the economy of the region. For the purposes of the article the authors introduce the concept of the ecosystem of resort areas and emphasize their fundamental role in the effective development of resort areas and the tourism industry. Analysis of the main types of economic regulators shows that the most relevant and promising is the social responsibility of business as an effective strategy for the implementation of long-term socio-economic goals, as well as tax incentive tools, as the most effective in maintaining and developing ecosystems among those used in Russian and foreign practice. The purpose of this article is to identify the factors hindering the effective use of economic regulators and to propose measures aimed at strengthening their role in the development of ecosystems of resort areas.


Ecosystems of resort areas, economic regulators, social responsibility of business, competitiveness, sochi resort-city

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IDR: 140261926   |   DOI: 10.24412/1995-042X-2021-5-73-85

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