Dinamic aspects of internationalization in modern media word creation

In the context of globalization at the turn of XX-XXI centuries there are various manifestations of internationalization in the Russian language notified by linguists. Internationalization in modern Russian word-formation reveals itself in derivational activity of loan morphemes and models, as well as in the borrowing of new derivational morphemes. In modern mass media word creation well-known derivational affixes (the prefixes anti-, contr-, pseudo-, quasi-, super-, hyper-, ultra-, ex-), as well as some new derivational elements (the prefix mega-, the suffix -ing, -land, -wood, suffixed -gate) are noted, and the author puts forward arguments to substantiate their morphemic status. "Ameroglobalization", and in particular the influence of the English language on the semantics of prefixes, contributes to the growth of word-building activity and productivity of the prefixes which are of Greek-Latin origin. The appearance of new word-building affixes in the modern Russian language is affected by active usage of the corresponding foreign morphemes in the journalists` word creation, in media texts and on the internet forums. Activization of foreign derivation elements in the media word creation is conditioned by sociocultural factors. Advertisement and mass media encourage the trend of using angloamericanisms and facilitate growth of word-building productivity of new affixes and new word-building models