Digital skills for textile, apparel and shoe industry development

In the article, staff skills are considered as a source of competitive advantages. It has been determined that in the context of the digitalization of the economy, the requirements for staff skills are increasing, labor becomes hybrid, the lack of digital skills slows down the process of digital transformation, which is necessary for textile, apparel and shoe industry to maintain competitiveness. The article presents the results of a study of the staff skills at an apparel enterprise, conducted by a survey method based on the author's questionnaire. In the study framework, based on the self - assessment of staff, an assessment of the demand for skills in a particular workplace, an assessment of the mismatch and requiring improvement skills, as well as the interest of the staff in skills development have been done. The methodological approach has been tested on the example of an apparel company and allows to identify mismatches of skills, as well as to create staff training programs aimed at reducing the mismatch and ensuring the development of the organization's competitive advantages by increasing the matching of skills to the requirements of jobs.