Branding as intellectual innovation activity at the image advertising market

The author specifies some types of advertising messages at the advertising market, which differ in theirs contents: market of goods/services and image advertising market of goods, services, producers, and consumers. The type of advertising message is considered to be a criterion for trade mark and brand differentiation. Branding is presented as intellectual innovation activities at the image advertising market. The author estimates the proportion of consumers image at the image advertising market, and offers in particular innovation direction of marketing planning in the sphere of modern air service market.