An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

Автор: CHEN Xiang-Bing, XIAO Kai

Журнал: International Journal of Engineering and Manufacturing(IJEM) @ijem

Статья в выпуске: 4 vol.2, 2012 года.

Бесплатный доступ

This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.

Price dispersion, online retail commodity, product levels

Короткий адрес: https://sciup.org/15014324

IDR: 15014324

Список литературы An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

  • George J.Stigler, The economics of information. Journal of Political Economy, Vol. 69, pp. 213–2251, March 1961.
  • Pan, X., Ratchford, B.T., & Shankar, V, Price dispersion on the internet: a review and directions for future research. Journal of interactinve marketing, Vol. 18, pp. 116-135, April 2004.
  • Brynjolfsson, E., and Smith, M., Frictionless Commerce? A Comparison of Internet and Conventional. Retailers. Management Science, Vol. 46, pp. 563–585, April 2000.
  • Lee, Z.,&Gosain, S., A Longitudinal Price Comparison for Music CDs in Electronics and Brick-and-Mortar Markets. Pricing Strategies in Emergent Electronic Commerce. Journal of Business Strategies, Vol. 19, pp. 55–71, January 2002.
  • Lynch, J., & Ariely, D., Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. Marketing Science, Vol. 19, pp. 83–103, January 2000.
  • Chen, P.Y., & Hitt, L.M., “Understanding Price Dispersion in Internet-Enabled Markets (Working Paper),” unpubished.
  • Pan Yu, Zhang Xing,Gao Li, Research on the Determinants of Purchasing Intertion in Online Shopping--From the perspectinv of Trust and Perceived Risk. China Industrial Economics, Vol. 268, pp. 115-124, July 2010 (In Chinese).
Еще
Статья научная