Importance of marketing communications in professional sport
Автор: Klimenko E.S., Kuchkovskaya N.V.
Журнал: Физическое воспитание и спортивная тренировка @journal-fvist
Рубрика: Менеджмент в сфере физической культуры и спортивной тренировки
Статья в выпуске: 4 (18), 2016 года.
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The article describes the activities of sports federations as the key organizations that are responsible for the sports development. Their main objectives and the importance of marketing tools in their achieving are outlined. The interconnection of factors that have an impact to the popularity and mass character of sport is set.
Marketing communications, professional sport, sports marketing
Короткий адрес: https://sciup.org/140125764
IDR: 140125764
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