Technologies for forming a culture of civic engagement among Russia's youth in the working of public organizations

The article analyzes the representation of technologies of value influence in the activities of public associations on the formation of civic attitudes of Russian youth. The analysis is based on a hybrid strategy of empirical research, including the all-Russian mass online survey of young people; in-depth interviews with leaders and activists of public associations of the Russian Federation; cognitive mapping of digital communities in the non-government sector; social media analytics using a service for monitoring social media and analyzing social graphs of digital groups of Russian public youth organizations and movements. The author formulates basic conclusions about the potential of the third sector of the Russian Federation in the process of forming a culture of civic engagement of the younger generation. The results of the survey prove that the combination of a significant readiness of Russian youth to transform civic engagement into a format of political activism, a high potential for the effectiveness of technologies of value influence of public associations and trigger events contributing to protest mobilization of the younger generation provides a high probability of the scenario of increasing unconventional activity of Russian youth.