Properties and prices of the products as an object of consumer choice
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This article reveals the issue of consumer choice. Each product consumed by us has a number of properties, analyzing which we come to the conclusion of acquiring it or not. Here we will look at these characteristics and reveal their role in the decision-making process of the consumer.
Need, consumer properties of the product, consumer value, a qualitative description of properties, a quantitative description of properties
Короткий адрес: https://sciup.org/140279752
IDR: 140279752
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