Strategies of Russian retail chains in the household appliances segment

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The article considers three possible strategies of Russian retail chains of the household appliances segment in the local market of Khabarovsk, based on statistical data and current market trends. It is shown that the investment of retail chains in their own production will be the most favorable model for the development of the household appliances market

Market development trends, retail chains, strategies, household appliances segment, investments

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IDR: 143177832   |   DOI: 10.38161/2618-9526-2021-2-04-19

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