Creation of quality rebranding of territory
Автор: Pak Y., Anisimov T. Yu.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 11 (15), 2017 года.
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The article examines a concept of territory rebranding, what is more in quality realization. It identifies mistakes in planning of rebranding and focuses on an integrated approach that leads to an effective result. The article gives an example of Wollongong city as a successful rebranding of the territory.
Rebranding, brand, territory, quality approach, successful realization, investments
Короткий адрес: https://sciup.org/140277227
IDR: 140277227
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