Employees as a way to get innovative ideas

Companies are experiencing a special need for innovative ideas and proposals at the present stage of development. The paper considers the method of creating innovative ideas, using the example of such a method as obtaining innovative ideas directly from the company's employees. The ways of motivating employees leading to the necessary results and ways of obtaining innovative ideas are given on the example of such modern companies as Toyota and Wimm Bill Dann, and the effectiveness of using these methods is considered on the example of the project of the city of Moscow «Active Citizen».