Social dimension of mass-media space in post-modern era

The article is dedicated to the analysis of the actual problems of the postmodern society connected to the communicative and informational mass-media space. The author reviews social specifics of the social in the postmodern era defined by the endless torrents of mass-media information, images, symbols, signs that lead to qualitative new social interactions. Author's special interest is the process of the self-identification and the problem of obtaining the objective knowledge in the postmodern epoch.