The role of marketing activities in the market cinema industries on the example of the enterprise «Monitor SH»

Бесплатный доступ

The article examines the relevance of the research of marketing of products and services of the film industry, describes the main elements of the marketing complex of the company «Monitor Sh», and suggests measures to improve the marketing activities of the enterprise.

Film industry, service marketing, consumer loyalty, marketing communications

Короткий адрес: https://sciup.org/140124068

IDR: 140124068

Статья научная