The role of the dealer network in the marketing policy of the modern enterprise

This article is devoted to the role of the dealer network in the marketing policy. The relevance of the article is determined by the role of the dealer network in the sales policy of the organization, because The dealer network is one of the most important components of modern marketing, allowing you to get high sales from the market and a high level of business profitability. I have considered the basic principles of dealer network development.