Rebranding on the example of Belarusian companies
Автор: Lukashevich T.A., Krivtsova Y.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 5 (48), 2018 года.
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The article reveals the concept of rebranding, its purpose and phasing of the complex process. The effectiveness of rebranding on the example of successful Belarusian companies is shown. The information presented in the article is recommended for studying by students of economic specialties.
Rebranding, logo, slogan, brand elements, market, potential users
Короткий адрес: https://sciup.org/140239043
IDR: 140239043
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