Development of a scheme for interaction between real-time marketing instruments and cross-marketing

Автор: Vyushchenko Yu.A.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 6-1 (73), 2020 года.

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During the period of self-isolation and the macroeconomic crisis, many enterprises have not ceased their activities. The search for new sources of attracting customers without a significant increase in marketing costs becomes very relevant.

Cross-marketing, real-time marketing

Короткий адрес: https://sciup.org/140252489

IDR: 140252489

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