Principles of managing social and economic structures in the context of pandemic restrictions

The article discusses the theoretical and applied aspects of a new approach to managing social and economic structures under pandemic restrictions. The principle of self-synchronization in the networkcentric construction of management of such structures is considered. The concept of “attractor” is introduced. The strategy of “borrowing” in the application of innovations diffusion mechanisms in the economy and social life of the Russia regions is justified. A multi-network scheme of innovative development of the socio-economic sphere is proposed, including the educational segment, among them - the development of electronic forms of education. The article shows the important role of mathematical models of information propagation in social networks, taking into account territorial differences, for the effective management of socio-economic structures in the regions of Russia in the context of a pandemic. Dynamic functional dependencies are found that allow separating some settlements from others according to the degree of susceptibility of the population to the information influences of a socioeconomic nature in social networks, which makes it possible to purposefully create and implement both economic and social programs, business policies in a particular cluster.