Presentation of artistic heritage in a private museum

The article is devoted to the peculiarities of the presentation of artistic heritage in a private collection, using the example of the Museum of Folk Art in Rostov Veliky, Yaroslavl region. The Folk Art Museum was established in 2021 and is an important object that forms the urban cultural environment, is included in the tourist routes that run along the “Golden Ring”. The exhibition presents samples of traditional Russian art painting and wood carving, copper casting and embroidery. The objects of peasant life and interior, tools, elements of the exterior decor of rural wooden houses, as well as icons, made and decorated by amateur craftsmen, come from the personal collection of Yaroslavl collector A. V. Ilyin. The main part of the exhibits dates from the XVII - XX centuries and reflects the stylistic diversity and characteristic regional features of folk art of Central Russia, Siberia, the Volga region and the Russian North. As the author shows, in the case of a private art museum, the structure and design of the exhibition space, the selection and placement of exhibits, museum texts, museum communication are directly influenced by the personality of the founder, the level of his historical, cultural, art criticism competence, ethical and aesthetic preferences. In this regard, the presentation of the artistic heritage in a private museum should be considered not only as a way to popularize fine art, but also as a form of creative self-expression of the expositor, his message to the outside world based on personal experience. This approach enriches the museum narrative, helps to identify new semantic connections between the objects in the exhibition, which, ultimately, will allow the visitor to get a more detailed idea of the artistic heritag