Diving the citizens into the digital communication environment

Based on cybermetric and sociological data, the article examines world and Russian indicators of the level of «immersion» of citizens in the digital environment, formed on the base of Internet communication technologies and mobile communications. The author analyzes modern trends in the intensity of media consumption of digital content and preferences in the use of digital communication channels of the Russian audience. Based on the results of an online survey of Russian youth, the audience was stratified by time and purpose of being in the digital environment, and the gender and age characteristics of users were determined.