Perlocutionary effect in the translation of advertising slogans

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The paper considers the main ways of preserving the perlocutive effect in the translation of advertising slogans of household chemicals. The author examines such key concepts as slogan, advertising, perlocutionary effect. The classification of advertising translation methods is given, specific methods of some translations are accompanied by examples from the Russian language.

Advertisement, slogans, perlocutionary effect

Короткий адрес: https://readera.org/149131494

IDR: 149131494

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