Patent information researches as a factor for ensuring competitiveness of entrepreneurship activity

The article discusses the use of patent information research in business activities in order to improve its competitiveness. The basic principles of the organization and implementation of patent information research are indicated and the possibilities of using the results of these studies by economists and entrepreneurs to solve relevant strategic tasks are defined. It is revealed that the results of patent information research allow: to determine the most promising areas of business activity in the market for these goods or services; objectively assess the technical level of the innovative product; make a rational decision on the possibility, expediency and necessary form of legal protection of this intellectual property item; determine the main set of requirements imposed by consumers on this business object (product or service); specify the most important features of competitors; objectively determine the specifics of the positioning of your company in the market for relevant goods or services; choose the most promising strategic directions for further business development...