Assessment of economic efficiency of digital technologies introduction in agricultural enterprise

The article discusses the strategic directions of digitalization, adapted to the activities of an agricultural enterprise. These include scientific achievements in the field of robotics, automated control systems, precision farming, remote sensing of the earth, satellite mapping. It has been substantiated that innovative technologies such as the Internet of Things, cloud services, big data, blockchain, artificial intelligence, have undeniable prospects for application in agriculture. These technologies make it possible to obtain positive dynamics in the production and sale of products, to reduce operating costs, storage and transportation costs, as well as to increase the innovative component in the added value of the manufactured product. The article investigates the methodological and practical aspects of assessing the effectiveness of the implementation of digital technologies in relation to a particular organization. A project for the formation of a cloud data warehouse, taking into account the specifics of an agro-industrial enterprise, was recommended for implementation. The advantages and disadvantages of the implementation of cloud technologies are revealed. A comparative analysis method was applied in assessing the economic efficiency of an investment project by comparing costs for two investment options: in project A - to create a cloud data storage, to project B - to create a data storage system without using cloud technologies. The study of the composition of costs for the implementation of two projects allowed us to conclude that the total cost of owning cloud storage is significantly lower than the cost of implementing your own data storage system. The project analysis is supplemented by the calculation of the following discounted indicators: net present value NPV, discounted payback period DPP. In general, the study concluded that the use of modern automated technologies and management systems allows integrating the business processes of an agro-industrial enterprise into a single information space and increasing the efficiency of economic activity.