Public opinion: definition, evolution, concepts

Currently, public opinion has a significant impact on the sustainability of the country's development. This is explained by the fact that through this form of mass consciousness, the population demonstrates its position and assesses processes, phenomena, events, problems, influences the process of making public decisions, being not only a consumer, but also a co-producer of public services. The article describes the process of the evolutionary formation of the concept of «public opinion», presents the basic concepts and effective technologies for the formation and management of public opinion in the field of public administration.