On the application of marketing tools in professional sports management

The article discusses, through which tools marketing approach which tightens together demand, the price of the services provided, promotion of services in a changing environment, is used by sports organizations. Described change in focus for the sports management and marketing technologies in commercial sports segments associated with the current trend of combining sporting events with the entertainment industry, where the names of the athletes, sporting events in which they participate, symbols of the teams become "media items" and appear these symbols consumers as sponsors and the mass audience.