Methodology for assessing the competitiveness of innovative product

For any product introduced to the relevant market, as a rule, there is a problem of assessing and managing its competitiveness. Various objects can act as the mentioned product: patents and devices developed with their usage, software tools and databases, standard design solutions in the field of information systems and technologies, new materials, various services, technolog ies (indu str ial, manage r ial and othe r) , g uidelines (method s), etc. The paper clarifies the term competitiveness of an innovative product, develops a graphical-analytical method for assessing the competitiveness of an innovative product, and discusses options for applying the proposed method.