Marketing tasks volunteers at the games of 2014
Автор: Bondarenko M.P., Borodin I.I., Pokhlebaeva K.S.
Журнал: Физическое воспитание и спортивная тренировка @journal-fvist
Рубрика: Менеджмент в сфере физической культуры и спортивной тренировки
Статья в выпуске: 2 (8), 2014 года.
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In this scientific article on the basis of experience during training and work at Sochi Games the main directions of marketing in sports were determined. In addition, the results of direct investments, rational use of territories of Olympic facilities as exhibition centers are summed up. The article considers the results of volunteer’s activities formation, duties and main requirements to volunteer.
Sport volunteers, marketing, sports marketing, olympic movement
Короткий адрес: https://sciup.org/140125534
IDR: 140125534
