Marketing instruments of competitive strength increase of a leasing company

The article focuses on a problem of integrated use of marketing instruments as a necessary condition for competitive strength of a leasing company in the context of increased competition in the leasing market. The authors refer to such instruments sales channel development, work with recurrent clients, an internet promotion of service, publicity in a target group, PR-actions, telemarketing and tip-lines. Their use ensures optimizing of clients sources, leasing company awareness in the market, developing relationships with partners, retention and increase of market share.