Marketing controlling as a factor to increase the enterprise efficiency
Автор: Solovyov A.N.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Прикладные исследования социально-экономических процессов
Статья в выпуске: 1 (28), 2013 года.
Бесплатный доступ
Increasing the efficiency of economic activity requires a complex solution of many problems associated with managing the enterprise. Controlling is designed to solve these problems, the aim of it is to provide relevant and timely management information for making effective decisions on business management.
Marketing control, marketing audit, controlling, marketing controlling, balanced scorecard
Короткий адрес: https://sciup.org/142178810
IDR: 142178810
Статья научная
