Content analysis as a method to study the features of life of the resident population of coastal settlements of the Yamalo-Nenets autonomous district

The authors discuss the methodological approaches to the assessment of the level and quality of life of the population. The analysis of the scientific literature shows that in most cases, such studies are based on the basic statistics. The results of such studies give rise to some controversy related to the fact that at a fairly high standard of living, determined by a statistical method, the actual level of satisfaction of the population in the region, determined by other methods, is estimated lower. In this regard, the authors offer alongside with generally accepted methods of living standards and quality assessment of the population, to use the method of content analysis, which can be also used to identify the real problems of life of the resident population of coastal areas in terms of industrial development of the Arctic region.