Innovation in the field of culture in Orenburg region

The article examines the innovative activity of the state in the sphere of culture; reviews innovative projects in the sphere of culture of the Orenburg region, provides examples of other countries, identifies problems of innovation and ways to solve them. The relevance of the topic is due to the fact that the younger generation is losing interest in the culture of their region and country. In order to arouse interest in culture among generation Z, it is necessary to introduce more modern technologies in this area, to increase its attractiveness.