Identification the types of personal services on the regional market that contribute to improving the quality of life

The growing role of the personal services industry is one of the manifestations of the main trends of economic development. The personal services segment demonstrates high growth rates, which is a prerequisite for intensifying its study not only in the industry, but also in the territorial aspect. The article is devoted to the author’s presentation of the main characteristics of personal services, as well as the identification of possible types of personal services on the regional market that contribute to improving the quality of life. For example, personal services can be household services, legal services, spa services, adaptive physical culture and sports services, services for people with disabilities, digital personal services. The research methods used are analytical and subject-oriented.