Formation of the model of financial strategy of business development

The efficiency of the company's financial strategy depends on the choice of the appropriate model based on the theory of the firm which allows financial methods to achieve strategic goals. The article deals with the advantages and disadvantages of the most popular models of financial strategy in economic practice: the matrix of financial models by Franchon and Romanet, the concept of strategic management of Arthur Little, the model of financial strategies of I. Lukasevich, specific model of business development developed by Yu. V. Tkacheva. Each technique has its advantages and disadvantages. The study reveals that some models have subjective nature which is to say that it is impossible to choose a single model suitable for any enterprise. Thus, the model of J. Franchon and I. Romanet helps the practitioners to achieve a stable balance, but does not promise the successful development of the enterprise after the "cherished" point is reached, after which, according to the life cycle the recession and crisis follow. The matrix described by I. Ya. Lukasevich cannot be applied in unprofitable enterprises where the financial manager is unable to calculate the basic indicators of the model and improve the financial strategy. Also, this model does not help the increase of the capital at the cost of external sources and is not exclusive of deficit of funds. The article focuses on the necessity of combined application of various approaches to the formation of financial strategy, as well as the development of radically new models.