“Struggle” and “consent” as media constructs: the experience of a complex analysis of Siberian media reports

The article presents the outcomes of narrative, discourse and frames analyses of messages of Internet media of Siberian cities about the results of the vote Internet media in the Regional legislatures of federal subjects. We identify three ways of presenting the material, constructing problems, and interpreting what is happening, which allows us to talk about “a split” and different, rather non-overlapping target audiences and communities. This allows us to put forward the hypothesis of “parallel existence”, the absence of common themes and language between “power” and “society”.